One of the biggest challenges we face is that we think, and our audience thinks, we are logical creatures. But most of the time, we don't know why we do what we do. In fact, up to 95 percent of persuasion and influence involves a subconscious trigger. This tendency means that inclinations like "It just feels right," "I trust this person," or "I don't like this person" are all based on subconscious emotional reactions.

Stanford researchers identify four causes for 'Zoom fatigue' and their simple fixes

So how can you use subconscious triggers to be more persuasive? What do you need to understand about these triggers that are hurting your sales? How can you persuade better and faster understanding why we do, what we do? Join me for this week's podcast and discover The10 Psychological Techniques (And Tips) To Sell More And Persuade Faster.