Understanding human nature is essential to maximizing your greatest persuasion potential. Have you ever wondered how the mind works? Why do we do what we do? Why do many people do the opposite of what is best for them? Great persuaders can find patterns in human nature and customize their ability to persuade accordingly.

6 psychological tactics behind the Starbucks menu

Join me for this week's podcast, where we explore how these triggers get you to pay more in retail – especially at Starbucks. These triggers can help you understand the world of persuasion and influence. This podcast is called How Starbucks Does Not Fight On Price - And You Pay More For Coffee