In this Fitness Friday episode, I chat with nutrition expert Dr. Layne Norton as he reveals a surprising truth about dieting. We discuss why personalization matters in choosing a diet strategy, the truth about artificial sweeteners and diet soda, and how cognitive dissonance affects our diet beliefs. 

Tune in for evidence-based perspectives that might challenge what you thought you knew about dieting. 

Layne Norton is the founder of BioLayne. He created the company to provide ethical, science-based coaching that synthesized real-world experience with evidence-based protocols. In his coaching career, he has turned over 70 people pro and reshaped the way that countless people think about nutrition. To that end, Layne completed a BS in Biochemistry and a Ph.D. in Nutritional Sciences, honing his intellectual skills under Dr. Donald Layman, one of the foremost researchers on protein metabolism and fat loss in the world.

What we discuss: 

Find the full episode here: 

https://podcasts.apple.com/us/podcast/episode-245-layne-norton-the-secret-hack-to-following/id1451897026?i=1000614962499 

Thank you to our sponsors:

Therasage: Head over to therasage.com and use code Be Bold for 15% off 

TruNiagen: Head over to truniagen.com and use code HUSTLE20 to get $20 off any purchase over $100.

Magic Mind: Head over to www.magicmind.com/jen and use code Jen at checkout.

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Timeline Nutrition: Get 10% off your first order at timeline.com/cohen

Air Doctor: Go to airdoctorpro.com and use promo code HUSTLE for up to $300 off and a 3-year warranty on air purifiers. 

Find more from Layne Norton, PhD: 

Website: https://biolayne.com/

Instagram: @biolayne 

Find more from Jen:

Website: https://www.jennifercohen.com/

Instagram: @therealjencohen

Books: https://www.jennifercohen.com/books

Speaking: https://www.jennifercohen.com/speaking-engagements

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