The Law of Verbal Packaging states that the more skillful a person is in the use of language, the more persuasive they will be. People are persuaded by us based on the words we use. Words affect our perceptions, our attitudes, our beliefs, and our emotions.

The words we use in the persuasion process make all the difference in the world. Language used incorrectly will trigger the wrong response and decrease your ability to persuade. Word skills are also directly related to earning power.

People prefer friendliness, trustworthiness in teammates over skill competency

Successful people all share a common ability to use language in ways that evoke vivid thoughts, feelings, and actions in their audiences.