What Is The California Consumer Privacy Act? In this bonus episode, our resilient hosts Molly Pittman and John Grimshaw explain how this new law affects businesses in and outside of California. Similar to European GDPR protocols, this new privacy act gives consumers more control over how their personal information and data is shared with businesses. Get ahead of the curve by looking into services such as Cookiebot, Trackify, Ethica, and by listening to this bonus episode of The Smart Marketer Podcast.

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