Steve Welch is a NESTA certified Fitness Nutrition Coach and former publisher of the world renowned medical journal CHEST. His background in medical publishing provides him with insights into assessing medical and nutrition research, which he uses to educate others to improve their own health and fitness.

He is coauthor of the new book "The Ketogenic Key," which is available in stores now.

In this episode we cover:

- Why we fear fat

- The history of low fat diets and why the data is skewed

- Why our bodies need fat to function

- The cholesterol conversation

- Carbohydrates, cholesterol, and inflammation

- How cutting extreme calories can backfire

- Individualizing the approach for YOU

Learn more about Steve at www.ketosteve.net or on Twitter at @ketosteve.