The sales process is critical to the survival of your business. In this episode, Spencer hosts John Palumbo of johnpalumbo.com. Using his 15 years of experience in the industry, John chats with us about the difference between influence and persuasion, how to sell without feeling pushy, documenting your sales process, and how to be a great salesperson- even as an introvert.

If you believe your sales process could be improved, then this episode is for you.