All things being equal, people will do business with, and refer business to, those people they know, like, and trust.

People choose healthier food when with outsiders for fear of being negatively judged

So do people trust you? Are you sure? It is doubtful in the current climate. What are you doing that destroys trust? What can you do to increase trust? Join me for this week's podcast on 7 Reasons People Don't Trust You. I will focus on critical areas to increase trust and enhance your ability to influence command