Persuaders know emotion will override logic every time.  I will assume here (I know I shouldn't do that) that you can form a logical argument.  Reading emotions and your emotional intelligence is the missing piece for most people that want to become more influential.  Very few know how to read and trigger the right emotional states.

16 top reasons cited for getting out of a speeding ticket

What emotions do you need to trigger with your message?  Can you read and change your prospect's emotions?  Is it helping or hurting your ability to influence? 

Join me for this week's podcast to find out more about emotions and what to do when anger hits – for you or them.  As a bonus you will also discover How To Get Out Of A Speaking Ticket.