This is essential to managing and growing a brand... John is the solo host of this episode focused on the MVP Inventory System. MVP stands for "Mission, Vision, Principles" — concepts that are essential to managing and growing a successful brand. In this episode, John shares how we’re applying these concepts at Smart Marketer, how the MVP inventory can be used in decision-making, and the mindful effort being put into keeping them intact during the day-to-day grind. You’ll also learn how larger companies approach these topics, including the questions you should ask to figure out your own MVP Inventory System.

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