A poll with your prospects found that Trust is at an all-time low. Their default setting is not to trust you. In fact, only 12 percent of the prospects trusted their persuaders, while 88 percent of the persuaders felt they had established trust with their audience. Wow, what a disconnect.

It's harder to gain credibility nowadays than in the past.

Are you good at what you do? Bragging about it could make people trust you less

Are you credibile? Are you sure? You say yes, and your prospects say no. What are you doing that destroys your credibility? The answers and science surprised me and will surprise you.

Join me for this week's webinar on How Being Too Qualified Hurts Trust.