We were taught through the years that closing skills were all you needed to persuade and sell. You had to learn more closing skills if you did not sell enough people. Nowadays, sure, it's nice to have a few closing skills in your persuasion toolbox, but shouldn't you spend more time opening up your audience before you even think about closing a deal with them?

24 Sales Mistakes to Avoid in 2022 (and Beyond)

When closing skills are used at the wrong time, in the wrong place, or with the wrong person, another brick is added to the wall of resistance. When people sense that they are about to be hit with a hard close, the wall increases in thickness and strength.

What other mistakes are you making in the persuasion/sales process? What do you need to fix for 2023? Join me for this week's podcast on Top Sales And Persuasion Mistakes To Fix This Year. Learn what you need to do to get better skills to persuade with power in 2023.