We think we are logical creatures, but most of the time, we don't know why we do what we do. The majority of influence involves a subconscious trigger. This tendency means that inclinations like "It just feels right," "I trust this person," or "I don't like this person" are all based on unconscious emotional reactions.

Conscious and Unconscious Thought Processes

So how should you sell the brain? How can you understand what is happening in the unconscious mind? Can you leverage this knowledge to persuade on command? Join me for this week's podcast on Brain Selling - How Current Brain Research Empowers You To Influence The Subconscious Mind'. You will discover how to use the latest science to influence under the radar.

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