Stories are powerful tools for persuaders. Compelling storytelling automatically creates attention and involvement with your audience. We can all think of a time when we were in an audience and not paying attention to the speaker. We were off in our own world when we suddenly perked up and started to listen because the speaker had begun to tell a story. We sat up, listened attentively, noted what was being said, and wanted to know what would happen next.

The ability to tell a story is a powerful tool for all influencers.  What is the structure of a great story?  Is there a downside to telling a story?  What is happening in the brain when you tell a story?  How can you leverage stories to influence on command?  Join me for this week’s podcast on How Story Selling Persuades Without Detection And Under The Radar.  We will discover the lost art of story selling.

 

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