The thought of using the "dumb is smart" technique in persuasion and sales may seem counterintuitive because your prospect wants to deal with the expert.  This strategy has two parts.  This is the ability to simplify your message and simplify your presence.  Sometimes, your presence with a prospect can be too complicated or arrogant. 

Believe your own lies

Join me for this week’s podcast on Dumb Is More Persuasive Than Smart - Dumb Is Smart.  We will explore how to use this technique to bond with your prospects.  You will discover certain things you are doing that repel your potential customers because they feel you don’t understand them or your message is too complicated.

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