How do you build value so you don't have to fight on price? Only rookies fight on price. We all know you get what you pay for – so why is everyone fighting on price when only 6 percent of our purchases are based on price?

If they say it is too expensive – you have blown your presentation. So, how do you create value or demonstrate the benefits of our product or service? Here are a few ways to get started on your path to sell value, not price.

Do you build the value or vomit the features of your product/service and hope they see the value? Join me for this week's podcast on The Value Sale - How to Prove ROI and Win More Deals - Interview With Ian Campbell. We will discover how to build the value and create an irresistible ROI. This will make the purchase a no-brainer.

For more info about Ian visit his website here.

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