This Law of Persuasion states that the more skillful a person is in the use of language, the more persuasive they are. Words affect our perceptions, attitudes, beliefs, and emotions.

Language misused will trigger the wrong response and decrease your ability to persuade. All words have emotional meanings that are different from their dictionary definitions. Understanding words and their emotional triggers will enhance your ability to persuade and influence.

Facts alone fall short in correcting science misinformation

By carefully listening to a prospect's pronouns and adjusting your language, you can build more trust and increase your influence.

Join me for this week's podcast on Persuasive Pronouns - When to use I vs We vs You. Discover when and how to use the correct pronoun to be more persuasive and seal the deal.