Many project managers are trained to manage scope, schedule, and cost. But what happens when the project itself is the business? In this solo episode, Cornelius Fichtner introduces the Project Business Professional (PBP) certification and explains why it fills a major gap in traditional project management education. Drawing on his own recent experience earning the PBP credential, Cornelius walks through what makes project business fundamentally different from internal project delivery and why nearly half of all project managers are already operating in this external, client-facing space—whether they realize it or not.