Credibility is based on 3 things: your knowledge, track record, and appearance.  What it comes down to is that you are believable and have the expertise to make things happen or solve their challenge.  The perception could be based on your demeanor, mannerisms, or dress. 

Rage clicks - Study shows how political outrage fuels social media engagement

If you are experiencing any of the above, it is time to borrow credibility. What? Can you borrow credibility?  The answer is absolutely.  Join me for this week’s podcast on How To Borrow Credibility In A Low Trust World.  Discover the secrets of using persuasion techniques to enhance your credibility by borrowing from others.