SEO (Search Engine Optimization) is a critical piece to your private practice's marketing puzzle - especially if you're a private-pay practices. SEO can greatly improve the traffic that comes to your website and increase your leads, but is it worth the money? Julie is sitting down with Jessica Tappana of Simplified SEO Consulting to talk about all things SEO!

Jessica Tappana understands both the world of private practice & SEO. She is a Licensed Clinical Social Worker with a private pay group psychotherapy practice in Missouri. In the course of building her practice, she learned SEO and founded Simplified SEO Consulting. She now leads a small team of professionals who are completely focused on helping private practice owners rank better on Google so they have more of the right clients calling.

Episode Highlights:

• What is the biggest difference between Google Ads and SEO?
  • Google Ads - you pay for Google to place your website listing higher on the search page
  • SEO is organic - you utilize certain tools to enhance your website's footprint in order to place your listing higher on the Google search page without paying Google directly
• What can you do to enhance your SEO organically?
  • Post regular blog posts
  • Update your Google Business page often
  • Add new external links to your website
  • Monitor your SEO regularly to understand trends
• How much should you spend on SEO optimization?
  • We recommend going with the speed of your business - there is no need to go in to debt in order to optimize your website's SEO.
  • There are numerous free tools you can utilize when starting on SEO optimization, and those tools can continue to be utilized as your practice grows

Links & Resources:
Simplified SEO Consulting
Profit First by Mike Michalowicz
StoryBrand by Don Miller
GreenOak Accounting
Therapy For Your Money Podcast