Ryan, originally from Canada, has been living in the UK for the past 25 years. He shares his journey of starting and building a successful PR agency. Ryan's childhood was filled with mischievous adventures and the influence of his grandfather and father. He pursued a degree in public relations and global development studies in Europe, which led him to the UK. Ryan and his friend took the leap to start their own agency, facing challenges and making sacrifices along the way. Through hard work and determination, they built a successful business. Ryan discusses his journey in building a sports management business, the importance of differentiation and collaboration, and the values that guide his personal and professional life. He emphasizes the significance of making a positive impact and setting ambitious goals. Ryan also shares his love for photography and the profound experience of visiting the killing fields in Cambodia. He reflects on his time in Qatar and the transition to focusing on working with athletes in pushing their personal boundaries in sports. Ryan discusses his work in representing athletes in endurance sports and the challenges and joys that come with it. He emphasizes the importance of finding partnerships that align with an athlete's unique story and impact potential. Ryan also shares insights on taking on and letting go of athletes, the commission-based business model, and the value of being teachable and adaptable. He concludes by expressing his excitement for upcoming projects and the fulfillment of helping athletes achieve their goals.