You can't out-diet an identity. And you can't out-coach a limiting belief.

Read that again.

Your clients can have the perfect macros, the cleanest meal plan, the best workout routine—but if they still identify as "someone who always fails" or "someone with no willpower," their brain will sabotage them every single time.

This is why your clients are stuck in the cycle: Start strong → fall off track → feel like a failure → start again → repeat.

And you're left wondering: "Why isn't my program working? What am I missing?"

Here's the truth: You're not missing better meal plans. You're missing the other 50%.

In this episode, I'm breaking down:

• The 50/50 weight loss formula (METHOD + MINDSET)
• What identity actually is and how it controls your clients' choices
• Why your clients' brains are wired to keep them stuck
• The exact 5-step process to help clients shift their identity and create lasting change

This is the weight loss conversation no one else is having. And it's the missing piece that transforms your coaching.

Ready to help your clients rewrite their story? Listen now and then add this holistic approach to your coaching with the Holistic Nutrition Weight Loss Coach Certification starting October 27t: www.fitchicksacademy.com/hwlc