January 29, 2025

Episode 701: Meet Mother-Daughter Duo Kim Urso and Kylie Pack of Yellow Petal Farm, Nevada’s Small-Business Agriculture Award Recipients for 2024

49 minutes

https://youtu.be/7SxS3vDHrQo?si=EkE5x41RdrS5V0qn

Showcasing floral agriculture as a valuable farm crop in an area surrounded by ranches and alfalfa farms, Kim and Kylie operate Yellow Petal Flower Farm in Fallon, Nevada. Let's hear how they created a multi-generational, woman-led flower farm and floral design business serving Reno, Lake Tahoe, and the surrounding region. The Nevada Department of Agriculture, along with Made in Nevada, recently presented Yellow Petal Flower Farm with the 2024 Nevada Agriculture, Food and Beverage Small Business of the Year Award – and we’re here to celebrate!

The Nevada-grown flowers of Yellow Petal Flower Farm

Kim Urso’s flower farming journey started in 2018 on a 2-acre property in Dayton, Nevada. Joined by her daughter Kylie Pack, a young mom, the women combined passion and dedication to launch Yellow Petal Flower Farm. In 2020, knowing they needed more land, and despite a global pandemic, they found a perfect location in nearby Fallon, Nevada, where now, four generations of their family make their home at Yellow Petal Flower Farm.

A floral design by Yellow Petal Flower Farm

Yellow Petal Flower Farm branding

The mobile flower stand

Thanks so much for joining me today! Find and follow Yellow Petal Flower Farm on Instagram and Facebook

You're Invited to Slow Flowers SUNDAY

In this week’s news, I want to invite you to Slow Flowers SUNDAY, our first-ever Slow Flowers gathering at the Northwest Flower & Garden Festival in Seattle, Sunday, February 23rd. Our friends at the NW Flower Show invited us to host a special event, and I’m delighted to say we’re producing a mini-version of the Slow Flowers Summit for a live, in-person, half-day symposium called Slow Flowers SUNDAY.

Slow Flowers Sunday includes Continental Breakfast, Networking, three inspiring lectures and demonstrations, Door Prizes, a Gift Bag, plus complimentary admission to the NW Flower & Garden Festival. You’ll learn from Four amazing speakers on flower farming, floral design, and sustainability. I can’t wait to see you there. The details are in our show notes and can be found at slowflowerssociety.com.

WHO should attend? This special event is designed for YOU -- flower farmers, farmer-florists, floral designers, flower lovers, and gardeners!TICKETS: $99 per person, plus all the perks I just mentioned.

Reserve Your Seat at Slow Flowers SUNDAY

Thank you to our SPONSORS

This show is brought to you by slowflowers.com, the free, online directory to more than 750 florists, shops, and studios who design with local, seasonal and sustainable flowers and to the farms that grow those blooms. It’s the conscious choice for buying and sending flowers.

Thank you to our lead sponsor, Flowerbulb.eu and their U.S. lily bulb vendors. One of the most recognizable flowers in the world, the lily is a top-selling cut flower, offering long-lasting blooms, year-round availability, and a dazzling petal palette. Flowerbulb.eu has partnered with Slow Flowers to provide beautiful lily inspiration and farming resources to help growers and florists connect their customers with more lilies. Learn more at Flowerbulb.eu.Thank you to the Seattle Wholesale Growers Market, a farmer-owned cooperative committed to providing the very best the Pacific Northwest has to offer in cut flowers, foliage and plants. The Growers Market’s mission is to foster a vibrant marketplace that sustains local flower farms and provides top-quality products and service to the local floral industry. Visit them at seattlewholesalegrowersmarket.com.

And thank you to Johnny's Selected Seeds, an employee-owned company that provides our industry the best flower, herb and vegetable seeds -- supplied to farms large and small and even backyard cutting gardens like mine. Find the full catalog of flower seeds and bulbs at johnnyseeds.com.

Thank you for joining me today! The Slow Flowers Podcast is a member-supported endeav...

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