March 12, 2025

Episode 707: Cassie Plummer of Vermont’s Jig-Bee Flower Farm on diversifying with open-pollinated, non-GMO treated, sustainably-grown flower seeds

41 minutes

https://youtu.be/XJdj0U5NqC4?si=irqk_FX_GQ_qLe-j

If you’re interested in what flower farming’s “chapter two” might look like, today’s guest shares one version of that narrative. After 8 years of intensive urban flower farming and floral design in Philadelphia, Cassie Plummer of Jig-Bee Flower Farm pulled up roots and moved to northeastern Vermont to be closer to family and to establish a simpler and quieter life. She calls it the Jig-Bee sequel, and the cinematic narrative is fitting because the rural town of Corinth, Vermont, where she settled, is also where the movie Beetlejuice was filmed. Today, Jig-Bee specializes in growing flowers for breeding and seed production and delivering fresh flowers to floral designers via two wholesale distributors in Woodstock and Brooklyn. I sat down with Cassie recently to learn how this all happened.

Cassie Plummer, Jig-Bee Flower Farm

I recorded a wonderful conversation last week with longtime Slow Flowers member Cassie Plummer of Jig-Bee Flower Farm. We first met years ago when I was in her backyard to speak at the Philadelphia Flower Show – Cassie gathered together a group of flower farmers and florists to meet and have lunch during my visit there.

Cassie Plummer and the field-grown annuals at Jig-Bee Flower Farm

A few years later, I featured Cassie and some of those same floral friends in a March 2019 Florists Review story about Fishtown Floral Crawl, a collaborative project in which florists transformed facades and interiors of several businesses, including restaurants and retail spaces, with beautiful and seasonal installations to showcase their art and shine a light on locally-grown flowers. READ MORE:

Flowers and Community_TDFDownload

Back then, amazingly, Cassie managed florist sales, a flower farm collective, a flower CSA program, full service and DIY weddings and events, grocery sales, farmers’ markets, pop-ups, and eventually a flower market style brick and mortar store with flowers grown on ½-acre urban land. She was far too busy to pay attention to what she called the "unicorn blooms" that occasionally caught her eye.

Scabiosa 'Misty Mountain', bred by Jig-Bee Flower Farm

Those UNICORNS are flowers with one-of-a-kind colors that show up in your garden or flower field. They can be a volunteer plant or something unique found growing from a seed packet -- standard color or mix -- that you grow every year. She says she amassed seeds of a unique, bronze-crested celosia, an ombre cream-to-pink zinnia, and so many other dried flower heads and captured them in organza bags and tucked into the back of the seed stash over the years. But, until Cassie changed her business model and moved to Vermont for a simpler and quieter life, she had never found time to experiment and trial those potentially new and exciting flowers.

Coreopsis 'Romance', a Jig-Bee Flower Farm selection

Things have changed, and it’s inspiring to hear more about that major transition to growing cut flowers for wholesale channels and selecting flower varieties to introduce new varieties to the market. She is intensively farming about ½-acre of the 8-acre farm, as well as planting pollinator strips for neighbors and other local farms.

Strawflower 'Berry Bowl', a Jig-Bee Flower Farm selection

Cassie is focused on growing and selecting for:

High-yield flowers that are popular with florists and folks who enjoy growing a cutting garden

Hardy annuals with increased resilience

And new colors of coreopsis, scabiosa, rudbeckia and amaranth

Let’s jump right in and learn more about this fascinating chapter two of Jig-Bee Flower Farm, and meet Cassie Plummer, the woman behind the flowers. Cassie offers about 50 different varieties/colors as fresh flowers and seed sales.

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