https://youtu.be/UL1__YrDzHs?si=lKHhw6SLt2EANe_a

After years of frustration over outdated and unsustainable floral options that funeral homes offered bereaved families, floral designer Nicole Wright decided to produce an alternative resource to help the industry shift from standard practice to updated and safer options. She wrote and produced "Returning Home," her new book for the funeral industry, florists, and families. All of the arrangements featured in its pages were designed with local and American grown flowers and foliage. Nicole used re-purposed and donated materials and vessels and all foam-free mechanics. Learn how you can integrate her sustainable approach into your funeral floral services and enjoy today’s enlightening presentation.

Returning Home by Nicole Wright of The Pink Peony

We recently held our March Slow Flowers member meet-up with Nicole Wright, our expert member and speaker. The response to her topic, Sustainable Sympathy Flowers, was so popular -- one of the highest meet-up sessions we’ve hosted in the past year. Nicole Wright is the co-owner of The Pink Peony, a Waterford, Wisconsin-based flower shop. For more than 15 years, she has worked closely with funeral homes in her area to provide grieving families with sympathy arrangements. This often requires hours of her time helping her clients choose floral arrangements that give tribute and remember their loved one.

Spring seasonal sympathy designs

Summer seasonal sympathy designs

Early on, Nicole discovered that most funeral homes in her area, not to mention many internet sources were presenting outdated flower options, those reminiscent of what she calls “Victorian-era-meets-1950's-style arrangements.” For nearly a century, florists, funeral directors, home funeral guides, and grieving families have been shown the same arrangement styles – and most of us associate these designs with sorrowful funeral services. Moreover, most funeral flowers are based on foam mechanics, designed in throwaway materials and vessels, and do not promote seasonal and local flowers and foliages.

Late Summer-Early Autumn seasonal sympathy designs

Autumn seasonal sympathy designs

In response, Nicole has created “Returning Home,” a 91-page reference book that features 40 unique, sympathy floral designs created with seasonal, local and American grown flowers and foliage. The book contains a gallery of design ideas -- from winter through autumn, as well as tropical and patriotic-themed designs.

Winter seasonal sympathy designs

Designer Reference Guide - sample spread with recipes

I’m thrilled to share the replay video of Nicole’s presentation. She has shared sample inside pages of "Returning Home" and you’ll want to watch the visually-inspiring slide show that accompanied Nicole’s session -- click the link above to watch our YouTube video.

Nicole is offering a discount for your purchase of “Returning Home.” Use the promo code SLOWFLOWERS to purchase 2 books + receive one FREE copy.Use SLOWFLOWERS20 for 20% off of a single book order. The link also has details on an affordable e-book version of Returning Home.

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Thank you to our Sponsors

This show is brought to you by slowflowers.com, the free, online directory to more than 750 florists, shops, and studios who design with local, seasonal and sustainable flowers and to the farms that grow those blooms. It’s the conscious choice for buying and sending flowers.

Thank you to our lead sponsor, Flowerbulb.eu and their U.S. lily bulb vendors. One of the most recognizable flowers in the world, the lily is a top-selling cut flower, offering long-lasting blooms, year-round availability, and a dazzling petal palette. Flowerbulb.eu has partnered with Slow Flowers to provide beautiful lily inspiration and farming resources to help growers and florists connect their customers with more lilies.