May 21, 2025

Episode 717: The future of Plant Masters, with legacy growers Leon and Carol Carrier, and their son Lee, next generation flower farmer now leading the family business

46 minutes

https://youtu.be/vw5w4ZwBuZU?si=YZLcTE7pJ5P5-zVP

The Carrier family has been growing cut flowers and plants for more than 40 years, raising their three children with a love for flowers, and keeping the business in the family as it transitions into the hands of the next generation. Plant Masters, the specialty cut flower farm owned by Leon and Carol Carrier, and their son Leon Carrier III, is based in the Maryland suburbs of Washington, D.C. The family floral enterprise supplies numerous farmers’ markets in the area, thanks to a year-round selection of floral design elements and more than 100 varieties, beginning with woody ornamental branches and early flowering bulbs in winter; hellebores, peonies, and perennials in spring; hydrangeas, sunflowers, dahlias, and other annuals in summer; and heirloom mums, winter greenery, and their famous winterberry branches by the year’s end. Join me for a fun conversation with all three, followed by a video tour of Plant Masters.

Leon and Carol Carrier (left) and Leon (Lee) Carrier III (right) (c) Beth Caldwell

Three generations of the Carrier family, including Leon and Carol (left); their son and daughter-in-law, Lee and Jenna (right), with their five children in the foreground. (c) Beth Caldwell

Our celebration of The Flower Farmers publication continues today with a visit to Maryland, where you’ll meet Leon and Carol Carrier and their son Lee Carrier, owners of Plant Masters.

Endless Rows at Plant Masters' expansion farm, with the new barn and two high tunnels (c) Beth Caldwell

With over five acres of cultivated land, four hoop houses, and a greenhouse spread over two home farms, Plant Masters is known for providing sustainable, high-quality flowers to customers and florists in the greater Maryland-District of Columbia market. I first met Leon at a Field to Vase dinner held in Virginia. Around the same time, Slow Flowers member Kelly Shore of Petals by the Shore, approached me with an offer I couldn’t refuse. She had collaborated with Leon and Carol to produce a series of styled photo shoots at their farm using the plants, foliage, and flowers they grew from season to season. Her goal was to showcase the many ways florists could incorporate all-local botanicals into wedding and event design, underscoring the Slow Flowers values that Kelly adopted for her business. The series was my first article for Florists Review, which published a beautiful, 11-page feature called “Four Seasons of Floral Design” in the January 2017 issue. The package included a special one-page “Meet the Farmers” interview with Leon and Carol. READ more here:

four-seasons-of-flowersDownload

Bestselling crops: Ilex verticillata ‘Winter Gold' (left) and 'Winter Red’ (right) (c) Beth Caldwell

When it came time to write The Flower Farmers book, I knew I wanted to include the story of Plant Masters. Today, you’re in for a treat. You’ll meet Leon and Carol, and their son Lee, who’s leading the next generation of Plant Masters. Our interview is followed by a video tour of the farm, filmed by Roy Henry.

Find and follow Plant Masters on Instagram and Facebook

Order your signed copy of The Flower Farmers

Join us at Hope Flower Farm on June 8th (4-6 p.m.)

Celebrate The Flower Farmers and meet host Holly Chapple at Hope Flower Farm in Waterford, Virginia!

Plant Masters' Carol and Leon Carrier will be in attendance and, along with Holly and Debra Prinzing, we’ll all sign your copy of The Flower Farmers book.

We'd love to see you there!

NOTE: the event time has changed to 4-6 p.m.

More details about The Flower Farmers at Hope Flower Farm on June 8th

Thank you to our Sponsors

This show is brought to you by slowflowers.com, the free, online directory to more than 700 florists, shops, and studios who design with local, seasonal and sustainable flowers and to the farms that grow those blooms. It’s the conscious choice for buying and sending flowers.

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By Debra Prinzing

4.6

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