Certification isn’t required, but you decide to get it anyway. Licensing, together with field experience, gives you the ability to educate your customers about aerobic septic systems online — making you the county’s premier installer.

In this episode, I speak with Courtney Van Delden, VP and Septic System Specialist at Van Delden Wastewater Systems, about how her online thought leadership has grown her four-generation family business when the county started requiring aerobic.

Join us as we discuss:

- Flipping a coin with her brother to determine their titles

- Inheriting a 25-year legacy of septic inspection from her mother

- Becoming industry thought leaders with an educational blog

- Shifting from gravity-fed systems to aerobic systems

- Succession planning for the next iteration of Van Delden

Know a business that could use a bit of muscle from ServiceTitan? Refer them here! 

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