<p>In this episode, Joëlle Frijters - cofounder of Improve Digital - uncovers the important moments of her entrepreneurial journey: from bootstrapping until €80 million in revenue to selling 85% shares of Improve Digital to Swisscom in 2016. Joëlle further outlines the challenges & opportunities she faced as a female entrepreneur: raising first VC funding, attracting unconventional talent, and discovering the right market to expand to.</p>

In this episode, Joëlle Frijters - cofounder of Improve Digital - uncovers the important moments of her entrepreneurial journey: from bootstrapping until €80 million in revenue to selling 85% shares of Improve Digital to Swisscom in 2016. Joëlle further outlines the challenges & opportunities she faced as a female entrepreneur: raising first VC funding, attracting unconventional talent, and discovering the right market to expand to.

<p>In this episode, Joëlle Frijters - cofounder of Improve Digital - uncovers the important moments of her entrepreneurial journey: from bootstrapping until €80 million in revenue to selling 85% shares of Improve Digital to Swisscom in 2016. Joëlle further outlines the challenges &amp; opportunities she faced as a female entrepreneur: raising first VC funding, attracting unconventional talent, and discovering the right market to expand to.</p>

Episode #9: How Joelle Frijters brought transparency into the advertising space with Improve Digital

The Scale Lab is an original Techleap.nl podcast on how to scale up your company beyond the Netherlands. Hosted by Constantijn van Oranje and Joe Wilson, this podcast series gathers remarkable Dutch entrepreneurs who were able to create breakthrough companies to deconstruct their scaling journeys: how to find the right product-market fit, pivoting, funding strategies, approaching VC and investors, expanding abroad and key lessons learned.

Learn more about Techleap.nl initiatives here: https://techleap.nl/

Business

Entrepreneurship

The Scale Lab is an original Techleap.nl podcast on how to scale up your company beyond the Netherlands. Hosted by Constantijn van Oranje and Joe Wilson, this podcast series gathers remarkable Dutch entrepreneurs who were able to create breakthrough companies to deconstruct their scaling journeys: how to find the right product-market fit, pivoting, funding strategies, approaching VC and investors, expanding abroad and key lessons learned. Learn more about Techleap.nl initiatives here: https://techleap.nl/

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Episode #9: How Joelle Frijters brought transparency into the advertising space with Improve Digital

Episode #9: How Joelle Frijters brought transparency into the advertising space with Improve Digital

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