How did a small health food store become the go-to grocery destination for celebrities, influencers, nepo babies, and anyone who wants to signal their status and health to the world? 

Today, Sammi unpacks how your favorite influencer’s favorite grocery store, Erewhon, cultivated its cult following. Sammi traces the brand’s rise from its origin story, to the acquisition that changed everything, and how much money the brand is making from the Hailey Bieber smoothie. Sammi uncovers the real secret to Erewhon’s success— not the perfectly-curated aisles— but the transformation of wellness into a status symbol. 

Here’s what Sammi covers today:

00:00 Updates from Sammi

02:12 Erewhon’s First Location and Origin Story

03:23 Erewhon’s Acquisition and the “Murdochs of Macrobiotics”

05:50 Erewhon’s Business Model, Surprising Bestsellers and Financials

07:46 Influencer Collaborations and Income From Luxury Smoothies

13:01 The Future of Erewhon and Health as a Status Symbol

14:04 How You Can Show Social Currency Some Love

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