Your food isn't as healthy as you think it is. Here's why.

In this episode, Eugene Trufkin leads a deep dive into the detriment of modern diets. He teaches us what we need to be doing to improve or boost our immune system, and reveals what you should be eating and where you should be buying it from.

Misinformation and labelling scams are rife within the food industry. Author of The Anti Factory Farm Shopping Guide, Eugene explains the pitfalls behind chicken, beef, fish, and how their diets through the production process are affecting your own. It's not just meat either, as we also learn about how fruit and vegetables can impact our health negatively.

For more information on the Escape Your Limits podcast visit https://escapefitness.com/podcast

Video version – https://youtu.be/VEt_Zz__wMs

Eugene Trufkin was born and raised on an off-grid bio-dynamic farm in the Ukraine. He came to the US thinking that all food was sustainably sourced and manufactured before being enlightened by a seminar from Paul Chek. From that moment, Eugene starting questioning how all food was being produced compared to the sustainable and nutritious upbringing that he'd known.

Today, Eugene is a trainer, author and entrepreneur, dedicated to helping people interested in attaining six-pack abs, eating a well balanced diet, and pursuing an anti-sedentary lifestyle.

Through Trufkin Athletics, Eugene is dedicated to people interested in attaining six-pack abs, traveling, eating a well balanced diet, and pursuing an anti-sedentary lifestyle. There is more to fitness than fat loss pills and gym memberships. If this interests you, his website is for you. Eugene prides himself on leading by example. Everything you see him doing, you could easily do as well. Eugene has always wanted the most out of life, and his goal is to show you, through personal experience, that it's 100% possible. 

Visit http://www.trufkinathletics.com for more information.

Episode highlights - 

• Why it's almost impossible to source high-quality food in the US, and in many communities around the world due to misinformation and blurred lines of quality during production.
• How “free range” does not mean that chickens and hens have space to roam and live a healthy lifestyle that's beneficial to both animal and the nutrition of people consuming the meat after production.
• Why ethics and morality doesn't even have to come into the discussion surrounding raising animals for the meat industry, as many methods use marketing spin to hide the negative impact of production on the quality of food for the consumer.
• What “vegetarian fed” means on chicken meat packaging, and why they should be fed an omnivore diet to ensure that the resulting meat isn't causing inflammation concerns for anyone eating it.
• Why genetically modified corn and soy is often used as feed because 80% of a meat farming operation is the cost of food for the animals.
• How there are many underlying concerns in mindset or other aspects of life affect diets and cause a person to have obesity or other physical concerns.
• What foods cause nutrient deficiency due to low nutritional profiles leading to empty calories.
• Why farmers are not necessarily to blame for meat industry misinformation, and how they're scammed by companies and often put them out of business.
• How you're spending way more on NOT eating an organic and healthy diet, backed by statistics.
• What materials are not legally allowed to be used in food due to health guidelines and legislation, but can be fed to animals that will eventually end up as food, therefore affecting its nutritional profile.
• How it's not just meat that is affected by poisonous chemicals and nutritionally detrimental approaches; the fruit and vegetable market also has just as many pitfalls.
• What mindset and mental or lifestyle challenges create incentives for people to seek out food as a source of unconditional love, and why these “story gaps” lead to unhealthy lifestyles, stress responses, and weight gain.

Join Matthew Januszek in conversation with Eugene Trufkin…

How to succeed in the next generation of hybrid athleticism.

In this episode, we learn how coronavirus is impacting the fitness industry, how to create an online fitness business, and how to stay strong and resilient both mentally and physically.

Kris Gethin is a successful fitness entrepreneur who's global ventures include a health club chain, a sports and nutrition business, and an online training company. He's the perfect fitness professional to lead a new wave of nutrition for the benefit of a better mindset, better bodies and longevity for the years to come.

For more information on the Escape Your Limits podcast visit https://escapefitness.com/podcast

Video version - https://youtu.be/IhMiRnAaUZc

Was grew up in Wales, racing motorcross until a back injury put an end to his career. He was introduced to resistance training after he went through rehab, and discovered the benefits of taking the stress away from his spine and putting it onto his muscles.

With a newfound passion for wellbeing, Kris studied international health and sports therapy to educate himself on the way to becoming a fitness professional. He  worked on cruise liners as a massage therapist and personal trainer before setting up his own PT business in Australia.

Since then, Kris has travelled the world, setting up partnerships with fitness institutions such as Bodybuilding.com and starting businesses such as his chain of gym academies and his nutrition company Kaged Muscle.

[DETAIL OF GUEST’S BUSINESS AND WHAT MAKES THEM UNIQUE]

Kaged Muscle is proud to be a supplement line of deep integrity. It sources the purest, most potent raw materials, performing rigorous laboratory and real-world testing. KM also adheres to third-party quality assurance practices, with an unwavering commitment to quality and safety. This is the foundation upon which Kaged Muscle was built. For more information visit https://www.kagedmuscle.com

Kris Gethin Gyms is a fitness destination that provides customised and individual-centered fitness services to keep you equally motivated in and out of the gym. For more information visit https://www.gethingyms.com

[EPISODE HIGHLIGHTS – FOUR OR FIVE BULLET POINTS (TIMINGS?)]

• How bodybuilding has led Kris on a journey of understanding, education and a sense of urgency through militant discipline.
• What morning routine leads to a successful business or how you can embrace circadian rhythms and human natural history to achieve whatever you need throughout the day.
• Why meditations, mindfulness and biohacking can complement your fitness routine and what effects these will have on your movement goals.
• How knowledge without experience is not useful to anyone, and why Kris Gethin will try any approach himself before recommending it to others.
• What effects lights and other sensory effects have on your cortisol levels, and how the outside world will bring you a lot more spiritual and mental growth.
• How the coronavirus lockdowns have affected gym chains and fitness academy in India, and what the differences are in the safety measures in place.
• What the benefits are of Facebook groups and online communities are during lockdown and why you need to ensure these are in place for your business moving forward.
• Why clients, members and communities have to spend more time these days filtering through content and courses that are being sold by people will little experience or qualifications in fitness.
• Why fast food restaurants have been open during the pandemic lockdowns but not gyms, and how the argument behind this can be reversed through proper education in fitness.
• What the benefits are of having a home gym set up, and how fitness is going to balance itself out again in the coming weeks.
• Why people think it's normal to harm themselves with the food that they eat instead of healing themselves with it, and what we can do to change that.
• How we can use our platforms to extract and promote more testimonials from people that have overcome difficulties to implement healthy living and long term fitness.
• How you can eat less but still retain more muscle, reduce inflammation and perform better.
• Why cardio will help you recover to build more muscle and succeed as a bodybuilder, even to the point of being able to retain muscle while still training for an IRONMAN triathlon.

Join Matthew Januszek in conversation with Kris Gethin…

Someone may have obesity, but they're not obese.

This episode is a lesson in language, understanding and mindset. Discover why you should be thinking about more than just getting back to normal after coronavirus; what the next big opportunity is for health and fitness and why most business will miss it, and why the fitness industry has not been delivering on its promises.

A writer, consultant, presenter and billed as one of the 100 most influential people in health and fitness, Dr Michael Mantell has been at the forefront of wellbeing for over four decades.

For more information on the Escape Your Limits podcast visit https://escapefitness.com/podcast

Video – https://youtu.be/gS9TFba8Iec

Escape Your Limits homepage – https://escapefitness.com/podcast

Dr Michael Mantell is the co-founder Plus Size Certified. In addition to also being a writer, author, presenter and thought leader, since Dr Mantell earned his Ph.D. at the University of Pennsylvania, he has served as chief psychologist for San Diego Children’s Hospital, created the nationally recognised Psychological Services programme for the San Diego Police Department, served on the faculty of UCSD Medical School, taught at the School of Public Administration at USC and served as the senior fitness consultant for behavioural sciences for the American Council on Exercise, where he helped author the Health Coach certification and the Behaviour Change certification. He is also a member of the Science Advisory Board of the International Council on Active Ageing.

Plus Size Certified is an evidence-based, behavioural science-anchored, consulting and educational organisation. A business that does not support or promote any lifestyle, but rather instead helps to create environments that are accepting of all individuals, no matter their size.

The Plus Size Certified Programme is a certification awarded to a business, building, professional service, or similar entity that wishes to support the physical and psychological wellbeing of persons living with obesity and overweight. The programme is based on standards created by Plus Size Certified, through a consolidation of medical, government and health research data.

From making adaptable changes to a physical environment’s fixtures and fittings, to anti-stigma and anti-bias training, our experts at Plus Size Certified will help ensure that a business becomes and maintains a safe haven for every individual of any size.

For more information visit https://www.plussizecertified.org/

Episode highlights:

• The real actionable points to overcoming low frustration tolerances to the COVID climate, and how you can free yourself from negative thoughts to get through it.
• Understand your own self worth through physical, emotional, mental and spiritual capacity and how you can embrace your life as a corporate athlete or just grow to be a better person and grow.
• The difference between training and coaching, and which is more beneficial to growth and understanding in wellbeing.
• Why it's better to say that people have obesity, rather than that people are obese. Diet and exercise doesn't work on its own. We have to work on what people think.
• How there is no such thing as motivation and why progress is more about taking away the blocks to progress.
• Why the term “personal trainer” diminishes the experience and knowledge that most fitness professionals have, and what the better alternative is.
• Why it's important to be inclusive of everyone, especially in healthcare facilities and gyms, to remove bias and stigma so that a facility is inviting people in instead of making them feel unwelcome.
• What would happen if gyms became the aftercare centres for surgeries, and how this would truly embrace fitness as both recovery and prevention for long term conditions.
• Why someone can have obesity and be fit, or conversely be thin and by unfit. How a healthy lifestyle and self acceptance is much more important.
• What you can do as a fitness professional in order to promote holistic healthcare and really make a difference on a local level through the experience in yourself / your staff at your facility or in your business. How to create these integrated healthcare opportunities for yourself in order to create a real preventative approach.
• If you want to know why more effective long-term healthcare initiatives have not been put in place, follow the money. Cure is more lucrative for governments than prevention. We have to work as an industry to change this for as many people as possible.
• What will bring success from gym leaders thinking in the long term and how clubs can become more fully-functioning to touch the lives of more people.
• Why the next version of the gym is going to be about education and training, socialisation, camaraderie, preventative health and no longer just about lifting weights.
• How faith is anchored in trust and hope, and why this can lead you to a life of no limits.

Join Matthew Januszek in conversation with Dr Michael Mantell…

Meet the man at Gold's Gym making the tough choices to grow stronger.

President and CEO of Gold's Gym, Adam Zeitsiff, gives a sincere and open account of what's behind the brand that recently filed for chapter 11 bankruptcy.

Having closed multiple locations for good as part of the restructure, and with some of the first gyms to reopen in locations after coronavirus closures, Gold's is now at the forefront of how we get out of the coronavirus climate and grow stronger on the other side.

For more information on the Escape Your Limits podcast visit https://escapefitness.com/podcast

Video - https://youtu.be/fo32P_36zTs

In his role as President and CEO of Gold’s Gym International, Adam Zeitsiff maintains operating responsibility for the iconic, global industry-leader in health and fitness, including overseeing franchise growth and operations, along with the brand’s portfolio of 130 corporately owned gyms with a team of 6000 employees.

Gold's Gym is an iconic brand of fitness. With both company owned and franchise gyms, the brand has been active in 29 countries for over 55 years.

From its beginning as a small gym in Venice, California, Gold’s Gym has grown into a global icon with more than 700 locations serving three million people across six continents each day.

Featuring personalised transformation plans, state-of-the-art equipment, certified personal trainers, a diverse group exercise programme and a supportive, motivating environment, Gold’s Gym goal is to deliver the most dynamic fitness experience in the industry.

Episode highlights - 

• How COVID-19 can dramatically alter growth plans and lead a business to restructure dramatically in order to survive.
• What challenges pre-coronavirus had taken effect with Gold's Gym that had caused the brand to look to its future plans, and how the pandemic accelerated its response.
• What effects low cost fitness spaces had on Gold's Gym, and what pricing adjustments the business made to compete with that sector of the market.
• Which Gold's Gym around the world was the first to open after the coronavirus, and what they've been able to teach other franchises in other countries about how to implement safety methods and give confidence back to members.
• How important it is to look after your team and partners during a pandemic, no matter how many employees you have to put on furlough.
• What common factors there are across states and internationally, and how you can implement these trends in your fitness locations for maximum member benefit.
• What changes you can make to your gym of fitness studio in equipment, machine placement, staff codes of conduct, and the training on conversations your trainers and employees should be having with members.
• Why the pandemic has accelerated the use of digital and physical fitness initiatives for a hybrid offering that's here to stay.
• What lessons you can learn from years of app development to combine digital user experience with bricks and mortar fitness.
• How important home fitness is going to be after the coronavirus, but why it's not going to replace gym memberships but complement them.
• Why fitness is its own preventative medicine in order to help members in every aspect of their lives rather than just for aesthetics.
• How long it will take Gold's Gym to recover from the current climate and what the brand's future plans are to grow and diversify.

Join Matthew Januszek in conversation with Adam Zeitsiff…

How to be adaptable to new market conditions in fitness after the pandemic.

On this episode of the Escape Your Limits podcast, we meet Herman Rutgers, co-founder and ambassador of EuropeActive.

With a who's who of the fitness industry on his job experience list, including positions at FIBO, IHRSA, Life Fitness and SATS (part of Health and Fitness Nordic), there's nobody better suited to preparing us for life after the coronavirus.

For more information on the Escape Your Limits podcast visit https://escapefitness.com/podcast

Video – https://youtu.be/bKp-9wJ0laA

Escape Your Limits homepage – https://escapefitness.com/podcast

Herman Rutgers is the co-founder and currently Ambassador of EuropeActive. He's also an international ambassador for Reed Exhibitions, consulting to support the global growth of FIBO, and has held influential or top level positions in an exhaustive list of fitness industry companies, both on the supplier and operator side. For two decades his own company, Global Growth Partners, has consulted and provided support, from corporate strategy to marketing and sales.

Global Growth Partners (GGP) is a full service boutique investment banking firm providing hands-on strategic advisory services including mergers and acquisitions (buy-side and sell-side), capital-raising services (senior debt, minority and majority common equity and hybrid forms of capital such as mezzanine financing and preferred equity), business valuations and consulting to middle market companies and entrepreneurs across all industries.

With a rich global network and expansive reach, GGP delivers boutique investment banking advisory and consulting services on a bespoke, individual level. For more visit globalgrowthpartners.com

Episode highlights - 

• How coronavirus has affected businesses and sectors differently in countries around the world, and what we can learn from different approaches and results.
• Why in many cases the lockdowns in place were started in order to protect the hospitals, due to high demand from people that got ill.
• Why it's more sensible in the case of the pandemic to be cautious and open a week too late instead of risking opening a week too early.
• How a membership system will protect the fitness industry compared with other sectors such as restaurants or retail, but there will still be casualties in business.
• What areas of the fitness industry is going to be hardest hit by the financial effects of the coronavirus, and how many are likely to close after the lockdowns are lifted from statistics in countries around the world.
• How the coronavirus could reinforce fitness as a healthcare system to raise the sector's position with governments for the future.
• Why changing behaviour, in any sense, is always about three things: the mind, the mouth and the muscle.
• Why we still need to find a way to appeal to the majority of populations that don't like to exercise, and why even fitness success stories such as Peloton are preaching to the converted.
• How partnerships will be key to moving forward for anyone in fitness to engage more people that are currently not self motivated or exercising.
• What Google, Facebook, Apple and other tech companies are planning for the future of fitness and wellness offerings.
• What the past 10 years can tell us about predicting trends for the future and which companies – both supplier and operator – will be still be around.
• How digital solutions can make or break a company depending on size of the company, development capability, quality of white labelled off-the-shelf solutions, or pricing plan.
• Will members and customers stop going to gyms now that they've experienced home fitness through digital offerings?
• What does the future hold for trade shows now that so many events and exhibitions have been cancelled and we're facing months without attendance, and how social distancing will be implemented for visitor safety.
• How camaraderie has grown since we've been locked down around the world, and why this will only go to strengthen the industry when we're facing business as normal again post-pandemic.

Join Matthew Januszek in conversation with Herman Rutgers…

Simple strategies to save money and inspire sales.

Even if your physical business is on hold due to the coronavirus pandemic, you should be doubling down on your digital presence.

Dennis Yu, founder and CEO of BlitzMetrics, is offering valuable content strategies, sales techniques and an unmissable offer for the Escape Your Limits community – a free processes playbook from years of experience.

For more information on the Escape Your Limits podcast visit https://escapefitness.com/podcast

Video version – https://youtu.be/p7sFkD-QIE0

Escape Your Limits homepage – https://escapefitness.com/podcast

Dennis Yu is unique as a marketing expert, thanks to his engineer background. He helped build analytics function at Yahoo two decades ago, and implements a data and process-driven way to be able to drive marketing for businesses of all sizes in many different sectors.

Over the years, Dennis and his team have been behind successful systems using  Google, Facebook and analytics platforms for Nike, Jack Daniels, Golden State Warriors and many iconic brands.

The playbook of strategy, analytics and processes from Dennis and is team is an easy reference for digital marketing that's effective for multi-national business and single operator gym owners alike.

Email [email protected] with subject line “WE LOVE MATTHEW” to get your copy, or to enquire about any training opportunities.

BlitzMetrics is a digital marketing agency that partners with schools to train young adults on how to drive sales through social media and digital opportunities.

Everything that Blitz does is governed by process, meaning that new students can come on board knowing nothing, and learn how to generate leads and revenue for multinational companies.

BlitzMetrics is trusted by and has worked with Rosetta Stone, Wall Street Journal, Golden State Warriors, Social Media Examiner, Escape Fitness and businesses of all sizes around the world.

Episode highlights - 

• How digital marketing should have an actionable playbook that anyone can follow, through processes and data-driven insights on any platform.
• Why now is the perfect time to transfer any advertising spend to digital to take advantage of how many people are at home engaging on social platforms.
• Why the cost of clicks or impressions on Goolge have dropped significantly, and why you should spend time identifying how you get take a different approach to marketing, even if your business is currently closed.
• What you can do to create moments that share insights of you as a person, and how these posts will get so much more interest online.
• The importance of structure in your marketing efforts for awareness, consideration, and conversion to drive sales, and what any business owner should be doing themselves towards this.
• How you can create tremendous loyalty and get people wanting to connect and message you through great content. How to share 15-second videos throughout your day that let people see the real personality behind your business.
• Why you should be creating content independently of social media platform, and then repurpose it for anywhere and everywhere. Also why you should reply with video instead of text.
• The importance of 'why,' 'how,' and 'what' content that will lead conversions and can house content that's been repurposed or created specifically for each stage.
• How you can simply let algorithms on social media platforms figure out when to get your content in front of people, rather than you having to decide on when you post what.
• How intelligent are the machines and systems behind social media, and where we're headed in the future.
• What the benefits are of building engagement through live broadcasts on Instagram, Facebook or even LinkedIn. Also how this will even notify other users on platforms when you start recording.
• How you can get free help with a checklist and processes for SEO, PPC, videography, content and advertising that will help your business grow.
• What's behind the social media censorship of posts and certain content, and how governments such as the USA, UK, Germany around the world are holding platforms accountable in different ways. Who's really the arbiter of what is fake news?
• How we're at the beginning of the end with how we know the world today, and what role social media will play in driving the next global superpowers of the future.

Join Matthew Januszek in conversation with Dennis Yu…

What is the data on coronavirus telling us? Nothing. This episode will tell you why.

Ian Mullane, CEO of Keepme.ai, leads us on a comprehensive conversation around pandemic data, its reliability depending on how it's gathered, and the widespread misinformation that's a result of changing metrics around the world.

Through his years of insight identifying trends and quantifying risk, Ian tells us what the effect of the coronavirus on the fitness industry is going to be, and why we all need to be prepared.

For more information on the Escape Your Limits podcast visit https://escapefitness.com/podcast

Video – https://youtu.be/h31nYHa0aBw

Escape Your Limits homepage – https://escapefitness.com/podcast

For two decades, Ian Mullane worked with some of the biggest names in fintech, such as Thomson Financial and SS&C Technologies. Leaving his career as COO for Sundgard's Asia Pacific business, Ian has since founded and grown a number of businesses, including Locowise.com and Vanda.fit.

A revenue acceleration platform for the fitness industry, Keepme.ai is all about smarter member retention using artificial intelligence and machine learning. The platform identifies members who are close to cancelling and win them back before they even plan to leave.

Through SaaS expertise, Ian and his team exist to help health and fitness businesses retain more members. Regardless of whether customers are big box or boutique, pay as you go or contractual, Keepme.ai equips them with the ability to accurately target and engage members, implement behavioural science approaches, and allows operators to truly understand the people they serve.

Episode highlights -

• How the pandemic is proving to be a catalyst to many factors for change in the fitness industry, and how it will expose many businesses or consolidate other areas.
• Why the numbers surrounding coronavirus are not reliable, and what effect the 24-hour news cycle has on our education surrounding COVID-19 and our confidence.
• What the likelihood is of further lockdowns around the world, and what effect this is going to have on business.
• What risk is likely as businesses open and communities increase contact, and what the fitness industry need to consider when social distancing measures are relaxed.
• How there are some products in our industry will face challenges in hygiene when the pandemic passes, with new levels of standards being implemented post-coronavirus.
• What rules and regulations the fitness industry is facing in areas of the world such as China that are now reopening following coronavirus closures, and how we can learn and predict how we need to act in the west.
• Why your cash flow forecast has to be the most diligent document that you have as a business, and why it has to be more accurate than you've ever considered before.
• Projections for the percentage many clubs and operators are going to lose in the way of members and cashflow, from a reasonable timeline and how it will affect your business after lockdown.
• How much of an impact home workouts such as Peloton will have on the future of bricks and mortar fitness, as more people create habits of exercising at home.
• What opportunities are going to present themselves in mergers and acquisitions following dynamic changes from coronavirus activity, and why some gyms and chains that get caught out will surprise us.
• How huge companies such as Google, Apple and Netflix are going to bring to the fitness industry, and how they could make a massive difference with little effect on their own balance sheets.
• Why this is the biggest opportunity that any business has to plan forward, once they are over any issues concerning cash flow.
• How you can get a bigger share of voice with your marketing efforts now, as many businesses have cut down their ad spend and even slowed post activity due to resource and budget restrictions.
• How machine learning and artificial intelligence can create models from the data around coronavirus activity to discover how members are likely to react around future black swan events.

Join Matthew Januszek in conversation with Ian Mullane…

Teach yourself to live by an 11 out of 10 mindset, in under an hour.

This episode of the Escape Your Limits podcast is a lesson in how to max out your productivity and create community after coronavirus from a high performance business coach – the world's most disciplined man, Craig Ballantyne.

For more information on the Escape Your Limits podcast visit https://escapefitness.com/podcast

Video – https://youtu.be/BwrHIHURR98

Craig Ballantyne grew up on a farm in Canada with dreams of being a strength and conditioning coach in the NHL. He studied for his Masters degree in exercise physiology and used that knowledge to develop himself as a regular contributor to publications such as Men's Health and Men's Fitness. Not content with just contributing to other publications, he created his own series of workout programming – Turbulence Training and Home Workout Revolution.

Today, Craig is a high-level business coach, gym owner, author and expert in how to max out your productivity to get the best that you can from life.

Craig Ballantyne is not only the author of Unstoppable and The Perfect Day Formula, he's also the creator of The Perfect Life Workshop global and has founded a multiple seven-figure fitness Empire. His track record shows he's a master of productivity.

Empowering clients such as Joe Polish, Shanda Sumpter, Sharran Srivatsaa, Joel Marion, Jason Capital, and Bedros Keuilian to build the lives of their dreams, he's taught them how to start making “Empire Money” while working far less than the average business owner.

The people who work with Craig are driven. Relentless. And, often, gifted with more potential than they realise.

For more information visit beunstoppablebook.com or perfectweekformula.com, email [email protected] or message Craig on Instagram @realcraigballantyne

Episode highlights - 

• Why you don't have to be wild and a risk-taker to be an entrepreneur, and how not all entrepreneurial aspirations start with the stereotypical lemonade stand during childhood.

• How leaders and figureheads are showing their true colours during hard times, and how some people are being shown up as not being leaders after all.

• What the best streaming platforms are for fitness classes, meditation, nutrition classes and other sessions when it comes to online learning and building a community.

• When it's likely that people will feel safe in gyms from social distancing and fears of infection, and what operators can do in the meantime for their own benefit, their staff and their members.

• Why we all need to build a film factory to use across the whole of social media in intelligent and engaging way.

• What the seven words are that will bring you the biggest success when creating, planning, and implementing a content plan.

• Why coronavirus and the pandemic has been the biggest teacher that your business is stronger as a team, even though it's important that individuals are also working in the foreground too.

• How you can boost your confidence on video and get much better at public speaking, learning to use it as a performance and business tool even if you don't enjoy it.

• The one strategy that you can use to get great on video, inspiring confidence and a willingness to grow in just one month.

• Why understanding the freedom paradox will help you eliminate negativity and embrace discipline for progress in anything.

• How discipline isn't about harsh rules and blunt decisions, it's more about subtraction of the temptations in your life that block productivity.

Join Matthew Januszek in conversation with Craig Ballantyne…

How can your business get stronger after the coronavirus?

This episode reveals how to embrace transparency and customer support, deal with coronavirus timeline predictions and prepare to come out stronger together post-pandemic, as a business and a community.

With UFC GYM facilities around the world in countries affected by the coronavirus such as China, USA, the UK, president Adam Sedlack has followed the pandemic throughout its development.

Hear about business leader decisions from the heart of UFC GYM, or how to weigh up variables and franchisee responsibilities to understand how you can change, pivot and adapt to any potential adversity as fitness facilities reopen.

For more information on the Escape Your Limits podcast visit https://escapefitness.com/podcast

Video – https://youtu.be/7duQLoi2wc8

Through loyalty and dedication, Adam Sedlack has risen up the ranks of the industry through mentorship opportunities under the likes of Mark Mastrov and Jim Rowley to become a better version of himself within the fitness world. Not only did this give him the skills and understanding of what it takes to be successful and, more importantly, what members need, but it also forged the relationships that have led to his current achievement.

Today, as president of UFC GYM, Adam helps people train different to discover the benefits of a mental and physical approach that surpasses anything else in the fight game.

UFC GYM facilities are places where people can train like an athlete in the Ultimate Fighting Championship. Between those walls and in the Octagon, it’s all about integrity, character, discipline and dedication.

UFC GYM’s signature model has a core of classes that make each location offering great, including boxing, Brazilian jiu jitsu, conditioning, and daily ultimate training (DUT) to teach a safe way for members to become functionally fit.

This approach with the right content and UFC DNA enables franchisees to better execute what UFC GYM is all about. On top of this, a boutique model within the gyms allow consistency in brand communication across the business, whether for employees or franchisees.

Episode highlights - 

• Why empathy is going to be key in overcoming pandemic challenges, personal anxieties, and getting back to normal with working together for future growth.

• How authenticity and sincerity for the consumer is the only way we can make progress professionally and personally during lockdown and obstacles around the world.

• What the conflict and inconsistency of how we get back to normal around the world is the most frustrating thing for businesses in the coronavirus pandemic, even though the regulation and mandates were the right call to start with.

• Why businesses that focus their message on using the coronavirus recovery specifically to boost sales often comes off as bad taste.

• How people will react better the more transparent you are with your information and actions, even if it's a decision that brings them more of a challenge.

• What different vehicles you can use to take a look at your cash flow as a franchisee and weigh up team options against unemployment benefits or business decisions.

• What questions you should be asking to prepare yourself for the variables that are imminent after the coronavirus pandemic has passed.

• Why you should trust your senior leaders around you in your team to do the right thing and emerge in a better position, even if this is a forced change to your business model.

• How business models will have to alter and change, or how some businesses will be exposed during the global COVID-19 challenges and have to adapt to whatever comes next.

• What's going to happen as we get back to normality in regards to sharing space, sweating and working out in close confines to each other.

• The importance of emotional intelligence in truly serving the customer and your staff, and how this break period can let you plan on how to better service customers both in and out of gyms.

• How online workouts are increasing the size of fitness communities around the world, building relationships that will hopefully continue on post-pandemic.

• What you can do to enrich your life throughout lockdown with family, digital connections with friends, and making the most of this experience to take advantage of the opportunities that you don't normally get.

What's the difference between the coronavirus and other, widely-accepted opportunistic diseases?

Paul Chek returns to the Escape Your Limits podcast with positivity to bring changes in improving health at a global level. Hear about what you can do to get the best sleep, nutrition, breathing patterns and mindset to overcome as many challenges and threats as possible, and why we should use technology to help each other.

For more information on the Escape Your Limits podcast visit https://escapefitness.com/podcast

Video – https://youtu.be/oZUE9UHIkPg

Paul Chek is a world-renowned expert in the fields of corrective and high-performance exercise kinesiology, stress management and holistic wellness. For over 30 years, Paul’s unique, integrated approach to treatment and education has changed the lives of many of his clients, his students and their clients.

Paul is the founder of the CHECK Institute and the P~P~S Success Mastery Coaching Program. As well as being a prolific author of books, articles and blog posts, he is also the host of the Living 4D with Paul Chek podcast, a no-holds-barred exploration of what life is for and why we are all here.

The CHEK (Corrective Holistic Exercise Kinesiology) Institute, based in California, offers fitness and healthcare professionals a uniquely integrated and holistic approach to health, fitness and wellbeing. These methods are truly holistic, viewing the body as a system of systems – a fully integrated unit where physical, hormonal, mental, emotional and spiritual components must be considered.

For more information visit chekinstitute.com and chekiva.com

Episode highlights - 

• What's unique about the coronavirus and how belief of threat drives further risk of your immune system not coping with some effects of infection.
• How stress reactions can lead to further ill health, weather it's coping mechanisms such as eating more, smoking, drinking or losing sleep.
• What environmental effects and introduction of chemicals or toxins cause immune systems to weaken when trying to defend people and animals from pathogens that were previously not a threat.
• How organic certification is often deceptive as the qualifications for many known brands is created in-house, using parent companies of the same bodies that undertake research and publish studies to further their own message.
• Why people choose unhealthy foods as a go-to for many lifestyle choices, but will often choose the healthier option if it's put in front of them.
• How can we prepare ourselves for what's going on with the coronavirus around the world, and what will inspire change at a global level.
• Why sleeping could be your best defence against the coronavirus or any other health worry.
• How most people are the active ingredient in their own injury when it comes to the basic needs of looking after their own human body.
• What elements are working against your health in governments around the world, as part of a corporate agenda in the bigger picture.
• Why it's important to understand and practice centering breaths, and how you may not have been breathing properly for years.
• How hard you should be training and why, if you're not looking after yourself or you're overtraining, you could be more susceptible to illness.
• What workouts and Chinese medicine insights you can be using for the best health if isolated at home.

Join Matthew Januszek in conversation with Paul Chek…