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Tina explained her company’s approach to recruiting by using a sales mentality! It’s interesting where she developed those skills. Tina built her toolbox while working in broadcast media sales and marketing consulting. Her company approaches filling in positions in the home services and professional services space using a well written job description, insightful culling of candidates and a structured interview process that works well with the applicant. Where she really stands out is being able to provide insight into the prospect. This process that Tina and her partner (Megan Ritchie) created allows them to place candidates in companies with HUGE success rates. Check out Qualified Applicants if you have a need! Did you know our amazing voices can go beyond just the microphone? Yes, we have video! Subscribe to our YouTube channel here!

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Tina’s Links:

•  LinkedIn | @tinamckenna

•  Website | https://www.getqualifiedapplicants.com/ 

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GOLD NUGGETS:

(04:59) - Filming TV Shows to Sales?

(11:10) - Career Transition and Opening a Business

(20:54) - Hire a Marketer, & Ask the Right Questions

(27:06) - Marketing Strategies and Client Stories

(39:33) - Starting a Recruiting Company

(49:43) - How to Market a Recruitment Company

(01:01:31) - Retainer Agreements and Hiring Challenges

(01:06:02) - Packers Fans and Favorite Books

(01:14:09) - Home Improvement Mishaps and Encouragement

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Books Mentioned:

• Tools of Titans - Tim Ferris

• Rise and Grind - Daymond John

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Previous guests on The Small Business Safari include Amy Lyle, Ben Alexander, Joseph Sission, Jonathan Ellis, Brad Dell, Chris Hanks, C.T. Emerson, Chad Brown, Tracy Moore, Wayne Sherger, David Raymond, Paul Redman, Gabby Meteor, Ryan Dement, Barbara Heil Sonneck, Bryan John, Tom Defore, Rusty Clifton, Duane Johns, Beth Miller, Jason Sleeman, Andy Suggs, Chris Michel, Jon Ostenson, Tommy Breedlove, Rocky Lalvani, Amanda Griffey, Spencer Powell, Joe Perrone, David Lupberger, Duane C. Barney, Dave Moerman, Jim Ryerson, Al Mishkoff, Scott Specker, Mike Claudio and more!

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From the Zoo to Wild is a book for entrepreneurs passionate about home services, looking to move away from corporate jobs. Chris Lalomia, a former executive, shares his path, discoveries, and tools to succeed as a small business owner in home improvement retail. The book provides the mindset, habits, leadership style, and customer-oriented processes necessary to succeed as a small business owner in home services.