Stop Worrying About Your USP: Focus on What You’re Known For!

In this episode, Rob Graves, former estate agent and now a business coach, shares his expert advice on why estate agents shouldn’t get hung up on having a “unique selling point” (USP). According to Rob, it’s not about being unique, it’s about being known for something specific. Whether it’s a catchphrase or a core value, what matters is creating a strong, recognisable identity that sets you apart.

Rob discusses how, much like top brands such as Nike or Foxtons, your agency can build a reputation by simply committing to a clear, consistent message. He also delves into why focusing on your agency's mission, values, and culture will lead to long term success, not just chasing the next sale.

If you want to learn how to build a business that works for you, not the other way around, this episode is a must listen. Tune in now and discover how you can redefine your approach to estate agency and stand out in today’s competitive market. Don’t forget to like, comment, and share your thoughts!