Sam is joined by Liam and Tess from Hussell Up Social for part two of their interview about social media for estate agents. Why are most estate agents approaching digital platforms the wrong way? Liam and Tess reveal how to build an effective strategy that delivers results.

Find out the optimum frequency for posting, why you should prioritise quality over quantity, learn about campaign planning, and what practical steps to take to nurture engagement. 

After roasting the AshdownJones Instagram page, Sam challenges Hussell Up to take over their account for a week. Have a look at what it looks like now 

https://www.instagram.com/ashdownjones/

Plus, Liam and Tess reveal their approach to social media audits and how estate agents can benefit from personalised feedback without obligation.

Check out Hussell Up on Instagram: https://www.instagram.com/hussellupsocial/

Or email Liam directly to find out how they can boost your profile: [email protected] 

Some key takeaways:

➡️ Social media success relies on consistent, quality content, not just posting more often.
➡️ Collaboration features and engagement tactics can multiply your reach and impact.
➡️ Analysing your account and responding to engagement helps cement relationships and build momentum online.

Some great moments:

✅ “It doesn’t matter how many times you post, it’s what you’re posting.”
✅ “If someone’s interacting with you, interact with them”
✅ “We can audit exactly what you’re doing... and give you two to three easy, actionable things that you can do there and then.”

Want to grow your agency with confidence?

Book a free strategy call with Sam
Get clear on what’s holding your agency back — and what to do about it.
https://www.samashdown.co.uk/call

Catch up on more episodes of Ignite Your Estate Agency
Smart, straight-talking strategies from the front line.
https://www.ajmastermind.co.uk/ignite-podcast

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Have a question?
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