Esthetician Podcast; Business tips for Estheticians

Send us Fan Mail

For most estheticians, the income stops.

That's because we've built businesses that depend entirely on our time. The moment we stop working, the money stops too.

In this episode of The Esthetician Podcast, Kari Jo Patterson sits down with CPA, wealth strategist, and USA Today bestselling author Mel Abraham to discuss how estheticians can begin building true financial freedom—without working more hours or seeing more clients.

Mel shares why so many entrepreneurs believe they have a money problem when, in reality, they have a constraint problem. Together, Kari and Mel explore practical ways beauty professionals can create wealth beyond the treatment room, think differently about investing, and build a business that supports the life they actually want.

In this episode, you'll learn:

• Why relying solely on service income keeps most estheticians financially stuck
• The five types of income that create long-term wealth
• How to begin investing—even if you're starting from scratch
• Common financial mistakes estheticians make and how to avoid them
• Why building wealth isn't about working harder—it's about building smarter systems
• How to create financial security that lasts beyond your career behind the chair

Today's Sponsor

This episode is sponsored by Zolie AI Receptionist.

Your next client could be calling while you're in the treatment room—but that doesn't mean you have to miss the opportunity.

Zolie answers calls 24/7 in your voice, responds to texts, books appointments, follows up with leads, and helps convert missed calls into paying clients, giving your practice the responsiveness of a full-time receptionist without the overhead.

Get 20% off: https://getzolie.com/r/KARIJO

About Mel Abraham

Mel Abraham is a CPA, Certified Speaking Professional, USA Today bestselling author of Building Your Money Machine, and creator of the Fully Expressed™ framework and Constraint Score™ diagnostic.

After losing one-third of his net worth to a Ponzi scheme, raising his son as a single full-time father, and surviving cancer twice, Mel built a financial system designed to create lasting wealth through life's biggest challenges. Today he helps entrepreneurs remove the invisible constraints limiting their wealth, performance, and freedom while building businesses and lives with long-term impact.

Connect with Mel:

• Website: www.melabraham.com

• Podcast: The Building Your Money Machine Show

• YouTube: @MelAbraham

• Instagram: @MelAbraham9

• LinkedIn: linkedin.com/in/melhabraham

If you enjoyed this episode, please subscribe, leave a review, and share it with another esthetician who's ready to build a business—and a future—that doesn't rely solely on trading time for money.

If you’re booked but not making money, you need to start with your numbers.
Download my FREE  “Diagnose Your Business” tracker in the show notes and I’ll show you exactly what to track.

Are You Ready to fix this in your business?

Apply for a free Business Breakthrough Audit:

https://forms.gle/Jkr27yUb6n6PYcba7

Send us Fan Mail

Are you feeling overwhelmed and wondering if it’s finally time to hire another esthetician? In this episode of The Esthetician Podcast, Kari Jo explains why most estheticians don’t actually have a hiring problem—they have an operations problem.

Learn the simple order every esthetician business should follow before adding payroll: automate with technology, buy back your time with part-time help, and hire employees only when they’re ready to truly own part of the business. You’ll discover how better systems create more freedom, reduce overwhelm, and help you build a profitable esthetician business that doesn’t depend on you for everything.

🎯 Download the FREE Esthetician Weekly Numbers Tracker:
https://karijopatterson.com/start

This episode features Zolie, the AI receptionist built for estheticians, spas, and salons. Zolie answers your phone 24/7 in a voice that sounds like you, books clients directly into your booking platform — Square, Wix, Boulevard, GlossGenius, and more — filters spam calls, and sends automated rebooking texts, so you never lose a booking to voicemail while you're in the treatment room.Get 20% off: https://getzolie.com/r/KAR

If you’re booked but not making money, you need to start with your numbers.
Download my FREE  “Diagnose Your Business” tracker in the show notes and I’ll show you exactly what to track.

Are You Ready to fix this in your business?

Apply for a free Business Breakthrough Audit:

https://forms.gle/Jkr27yUb6n6PYcba7

Send us Fan Mail

This episode is sponsored by GlossGenius.

The more successful your business becomes, the more time it can take to run it. GlossGenius helps beauty professionals simplify booking, payments, client communication, marketing, and more—all in one place—so you can spend less time managing your business and more time serving clients.

✨ Use code KARIJO to get 50% off your first two months of a Premium GlossGenius plan: http://glossgenius.com/

Why are you not getting esthetician clients even though you’re posting on Instagram, running specials, and doing everything you’re supposed to do?

In this episode of The Esthetician Podcast, Kari Jo Patterson explains why the problem probably isn’t your marketing—it’s your message. If your social media talks about facials, waxing, acne, lashes, brows, anti-aging, retail, memberships, and everything else, potential clients may not know what to remember about you.

You’ll learn why becoming known for one thing helps you attract more clients, how to choose what you want your esthetician business to be known for, and why clarity is often more important than posting more content.

If you’ve ever thought, “I’m doing everything and I’m still not getting clients,” this episode is for you.

If you’re booked but not making money, you need to start with your numbers.
Download my FREE  “Diagnose Your Business” tracker in the show notes and I’ll show you exactly what to track.

Are You Ready to fix this in your business?

Apply for a free Business Breakthrough Audit:

https://forms.gle/Jkr27yUb6n6PYcba7

Send us Fan Mail

If you’ve ever wondered how to create a membership that actually works, this episode is for you.

Most estheticians think memberships are simply monthly facial plans, but memberships can become a powerful way to create recurring revenue, build stronger client loyalty, and reduce the pressure of relying only on appointments.

In this episode, Kari Jo Patterson sits down with membership expert Paige to discuss how to build a thriving membership community, improve member retention, create an onboarding experience that keeps people engaged, and avoid the biggest mistakes business owners make when launching memberships.

Whether you’re considering a treatment membership or looking to build an educational community, these principles can help you create predictable monthly income and grow beyond the treatment room.

In this episode you’ll learn:

• Why community matters more than content
• How to launch a membership before it’s finished
• The biggest onboarding mistakes that cause cancellations
• How to improve member retention
• Whether you should offer monthly or annual memberships
• How recurring revenue creates a more stable esthetician business

Today’s episode is sponsored by GlossGenius

Earn more and get your time back with GlossGenius—the all-in-one platform built for beauty and wellness professionals. From scheduling and payments to marketing, staff management, and client follow-up, GlossGenius helps you simplify your business so you can focus on your clients.

Use code KARIJO for 50% off your first two months of a Premium Plan.

🔗 glossgenius.com/estheticianpodcast

Connect with Paige Vandy

🌐 Website: paigevandy.com

📸 Instagram: @themembershipmuse

▶️ YouTube: @themembershipmuse

💻 Million Dollar Memberships Club: paigevandy.com/million-dollar-memberships-club

If you’re booked but not making money, you need to start with your numbers.
Download my FREE  “Diagnose Your Business” tracker in the show notes and I’ll show you exactly what to track.

Are You Ready to fix this in your business?

Apply for a free Business Breakthrough Audit:

https://forms.gle/Jkr27yUb6n6PYcba7

Send us Fan Mail

In this esthetician podcast episode, Kari Jo helps a spa owner figure out why her esthetician business is growing but still feels unclear. They talk about tracking weekly numbers, improving rebooking, getting clients through referrals, and using business data to make money instead of guessing what to fix.

If you’ve ever said, “I don’t know my business numbers,” this episode is for you.

Today’s episode is sponsored by GlossGenius

Earn more and get your time back with GlossGenius—the all-in-one platform built for beauty and wellness professionals. From scheduling and payments to marketing, staff management, and client follow-up, GlossGenius helps you simplify your business so you can focus on your clients.

Use code KARIJO for 50% off your first two months of a Premium Plan.

🔗 glossgenius.com/estheticianpodcast

If you’re booked but not making money, you need to start with your numbers.
Download my FREE  “Diagnose Your Business” tracker in the show notes and I’ll show you exactly what to track.

Are You Ready to fix this in your business?

Apply for a free Business Breakthrough Audit:

https://forms.gle/Jkr27yUb6n6PYcba7

Send us Fan Mail

Most estheticians think they need to offer more services to grow.

But in reality?
The bigger your treatment menu gets, the more confused your clients become.

In this episode, Kari Jo breaks down why clients don’t actually think in treatments — they think in problems. You’ll learn how to simplify your treatment menu, organize your services into phases, and create systems that make clients feel more confident saying yes.

This episode is for estheticians who:
- feel overwhelmed by their menu
- struggle with clients questioning pricing
- constantly overexplain treatments
- want clients to trust their recommendations more
- want a simpler system that creates more confidence

In this episode:
- Why clients question treatments and pricing
- The biggest mistake estheticians make with treatment menus
- How to organize services into client “phases”
- The difference between required services vs add-ons
- Why systems create confidence for both you and your clients
- How to stop making your business harder than it needs to be

If today’s episode hit home for you, download Kari Jo’s free Esthetician Weekly Numbers Tracker at:
karijopatterson.com/start

The Esthetician Podcast helps estheticians stop guessing, understand what’s actually happening in their business, and learn what to fix first.

If you’re booked but not making money, you need to start with your numbers.
Download my FREE  “Diagnose Your Business” tracker in the show notes and I’ll show you exactly what to track.

Are You Ready to fix this in your business?

Apply for a free Business Breakthrough Audit:

https://forms.gle/Jkr27yUb6n6PYcba7

Send us Fan Mail

Are you collecting client emails but never actually using them? In this episode of The Esthetician Podcast, Kari Jo sits down with Dawn Richardson from Flowdesk to talk about how estheticians can use email marketing to grow their business without relying only on Instagram. They break down what to send your email list, how to stay personal without sounding salesy, how to segment clients, and how email marketing can help increase bookings and client retention.

If you’re an esthetician who feels stuck constantly posting on social media, this episode will help you learn how to nurture clients, automate communication, and build a more stable esthetician business through email marketing.

Dawn also shares resources through Flowdesk, including her free masterclass for business owners wanting to better understand email marketing and automation Watch Dawn’s free email marketing masterclass here.

If you’re booked but not making money, you need to start with your numbers.
Download my FREE  “Diagnose Your Business” tracker in the show notes and I’ll show you exactly what to track.

Are You Ready to fix this in your business?

Apply for a free Business Breakthrough Audit:

https://forms.gle/Jkr27yUb6n6PYcba7

Send us Fan Mail

Most estheticians think they need more clients.

But what if the real problem is that the clients you already have aren't coming back?

In this episode, I sit down with Katie, a lash artist and esthetician who recently moved her business and is trying to grow her facial clientele. Like many estheticians, she thought she needed more marketing and more new clients.

Instead, we uncovered something bigger.

We talk about why tracking your rebooking percentage matters, how to create a client journey that keeps clients coming back, the first 100 days of the client experience, and why client retention should be fixed before spending more time trying to get new clients.

If you've ever felt like you're constantly chasing clients, this episode will help you figure out what to focus on first.

In this episode:
• Why rebooking is more important than getting new clients
• The number every esthetician should track weekly
• How to create a client journey that increases retention
• The first 100 days that determine whether a client stays or leaves
• Simple ways to improve the client experience before and after the appointment
• How referrals and local partnerships can help grow your business

If you’re booked but not making money, you need to start with your numbers.
Download my FREE  “Diagnose Your Business” tracker in the show notes and I’ll show you exactly what to track.

Are You Ready to fix this in your business?

Apply for a free Business Breakthrough Audit:

https://forms.gle/Jkr27yUb6n6PYcba7

Send us Fan Mail

In this episode of The Esthetician Podcast, Kari Jo breaks down why so many estheticians feel stressed every fall and winter — even when summer felt busy. Learn how to use promotions, referrals, add-ons, and numbers tracking to create a repeatable esthetician business system that helps you make money, stay booked, and stop guessing what to fix. If you’re an esthetician trying to get clients, increase revenue, and prepare for slow season before it happens, this episode is for you.

If you’re booked but not making money, you need to start with your numbers.
Download my FREE  “Diagnose Your Business” tracker in the show notes and I’ll show you exactly what to track.

Are You Ready to fix this in your business?

Apply for a free Business Breakthrough Audit:

https://forms.gle/Jkr27yUb6n6PYcba7

Send us Fan Mail

In this episode of The Esthetician Podcast, Kari Jo sits down with pricing expert Nina Tulio to talk about how estheticians should price their services, raise prices confidently, and stop giving away treatments for free. They break down price-per-minute, undercharging, discounts, add-ons, Groupon, deposits, and how to build a profitable esthetician business without losing clients. If you’ve ever felt booked but not profitable, this esthetician podcast episode will help you understand your numbers, make more money, and stop guessing what to charge.

You can find Nina Tulio here: https://www.instagram.com/ninatulio?igsh=MThhNmNmYzdpanc4aQ==

If you’re booked but not making money, you need to start with your numbers.
Download my FREE  “Diagnose Your Business” tracker in the show notes and I’ll show you exactly what to track.

Are You Ready to fix this in your business?

Apply for a free Business Breakthrough Audit:

https://forms.gle/Jkr27yUb6n6PYcba7