They’re nearly here: the holidays. And with ethical gift giving on the rise, it’s no surprise that discerning shoppers aspire to support sustainability with their dollars. But how, exactly, to give ethically? Although shoppers are becoming more brand conscious + 1 in 5 Gen Z’ers are taking extra steps to shop with intention, confusion abounds over what ethical gift giving really means. The Ethical Hierarchy of Gift Purchasing makes reminds us that the bulk of the gifts we give should be...

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