We know it’s important to rest, relax & recharge to ensure we’re as productive as possible, but how many founders actually prioritise this & how do we really achieve this? 

Eva Alexandridis is a founder who has achieved that work / life balance. Having co-founded 111SKIN in 2012 with her husband Dr Yannis Alexandrides, Eva has not only built a globally recognised brand but has practised the brand values in ensuring she also looks after herself as well as her business. 

Keep listening to hear Eva’s advice on balancing work & family time plus how you can build a daily routine that works for you. 

Eva’s advice: 

• Be honest at the end of the day as to whether it’s been a good one or not; then, if necessary, you can improve the next day 
• It is possible to be a good mother and an efficient businesswoman; obviously you need trustworthy help when your children are very small, but from the age of five onwards, explain to your children what you do so that they appreciate its value
• Be honest about your work commitments.  Your children will be proud of what you do, when it is explained to them
• Ideally your work challenges will be balanced by your sense of satisfaction/achievement
• Try running first thing in the morning, to clear your mind and energise you
• Make sure that family commitments come before any other social commitment
• Eva finds biking to work refreshing and energising (and she listens to podcasts so she is not thinking about work)
• Keep any exercise sessions sacrosanct - do not allow interruptions 
• If you can, have work conversations out of the office, perhaps during a walk; being in nature will probably relax/inspire you
• Employ people you trust.  Be careful when employing, as both hiring and firing can be very time-consuming
• Eva finds electric cryotherapy energising!
• To avoid the feeling of being overwhelmed, appreciate what you have achieved and applaud yourself
• Get energy from some positive reinforcement from clients
• Keep meetings to 35-40 minutes and always have a break (preferably in the fresh air) between them

FF&M enables you to own your own PR & produces podcasts.
Recorded, edited & published by Juliet Fallowfield, 2023 MD & Founder of PR & Communications consultancy for startups Fallow, Field & Mason.  Email us at [email protected] or DM us on instagram @fallowfieldmason. 

FF&M recommends: 

• LastPass the password-keeping site that syncs between devices.
• Google Workspace is brilliant for small businesses
• Buzzsprout podcast 'how to' & hosting directory
• Canva has proved invaluable for creating all the social media assets and audio bites.

MUSIC CREDIT Funk Game Loop by Kevin MacLeod.  Link &  Licence

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