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Matt Putra is an eCommerce expert and fractional CFO for eCommerce brands. He's built, bought, and consults for many eCom brands.
We dive into…
— Typical eCom Margins — eCom Must-Haves (Gross Margin, Email Lists, Areas for Improvement) — eCom Nice to Haves (VIP Groups, 30% Customer Retention, 3 to 1 customer lifetime value over acquisition costs
Episode Resources
 By Ryan Condie
By Ryan Condie4.8
140140 ratings
Matt Putra is an eCommerce expert and fractional CFO for eCommerce brands. He's built, bought, and consults for many eCom brands.
We dive into…
— Typical eCom Margins — eCom Must-Haves (Gross Margin, Email Lists, Areas for Improvement) — eCom Nice to Haves (VIP Groups, 30% Customer Retention, 3 to 1 customer lifetime value over acquisition costs
Episode Resources

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