Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast

By Louis Grenier | Marketing & BrandingBusiness Entrepreneurship Marketing

Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast episodes

February 20, 2018 How to Create 100% Accurate and Detailed Buyer Persona
My guest this episode is Adele Revella, CEO of the Buyer Persona Institute, speaker and author of a top five business book by Fortune magazine of 2015, Buyer Personas: How to Gain Insight into Your Customer’s Expectations, Align your Marketing Strategies, and Win More Business. Adele is the perfect person with whom to discuss relating to customers and creating meaningful buyer personas. Listen in for our insightful conversation and Adele’s step-by-step methodology to better understand your customers and improve your sales. Topics Discussed in this Episode: Why big data isn’t enough to understand people Step-by-step customer research methods How to effectively interview buyers The 5 Rings of Buying Insight Creating a buyer persona Resources: Buyer Persona Institute Buyer Persona Institute - Example Buyer Persona Buyer Personas: How to Gain Insight into Your Customer’s Expectations, Align your Marketing Strategies, and Win More Business by Adele Revella Adele on Twitter @buyerpersona Adele on LinkedIn Buyer Persona Institute on LinkedIn [email protected]
0 min
February 13, 2018How Noah Kagan Would Launch a Business With $1k Anonymously
I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).
I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.
https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q

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Today I’m talking to Noah Kagan, a successful entrepreneur and founder of two multi-million dollar businesses including AppSumo, Sumo and Briefcase.
Noah is someone who does marketing all day long, but rarely calls it marketing. He has a successful blog, podcast, YouTube channel, and over 700,000 subscribers on his email list.
He has worked for Intel, Facebook and Mean.com before striking out on his own.
Listen in as Noah takes us through how he would launch a business with $1000 anonymously and his thoughts on marketing today.
Topics covered:
Launching a business idea
How to find a marketable service to provide
Starting by working for free
Validating ideas manually before starting with automation
Networking methods to find clients
The 80/20 rule: Spend 80% of the time sticking with what works, and 20% experimenting
Becoming a better marketer and Noah’s advice and resources
Resources mentioned:
Moz, GrowthHackers, Product Hunt, Angel.co, Inbound.org
Just Do It by Art Williams
The Ultimate Sales Machine by Chet Holmes
AppSumo, Sumo, Briefcase
The 18 Books That Changed my Life by Noah Kagan
[email protected]

***
→ Buy my book: book.stfo.io
→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q
→ Take my 60-second quiz: stfo.io/q
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo

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40 min
February 13, 2018 How Noah Kagan Would Launch a Business With $1k Anonymously
Today I’m talking to Noah Kagan, a successful entrepreneur and founder of two multi-million dollar businesses including AppSumo, Sumo and Briefcase. Noah is someone who does marketing all day long, but rarely calls it marketing. He has a successful blog, podcast, YouTube channel, and over 700,000 subscribers on his email list. He has worked for Intel, Facebook and Mean.com before striking out on his own. Listen in as Noah takes us through how he would launch a business with $1000 anonymously and his thoughts on marketing today. Topics Discussed in this Episode: Launching a business idea How to find a marketable service to provide Starting by working for free Validating ideas manually before starting with automation Networking methods to find clients The 80/20 rule: Spend 80% of the time sticking with what works, and 20% experimenting Becoming a better marketer and Noah’s advice and resources Resources: Moz, GrowthHackers, Product Hunt, Angel.co, Inbound.org Just Do It by Art Williams The Ultimate Sales Machine by Chet Holmes AppSumo, Sumo, Briefcase The 18 Books That Changed my Life by Noah Kagan Everyone Hates Marketers Free guide from EveryoneHatesMarketers.com
0 min
February 06, 2018How to Blow Shit up and Make a Difference
I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).
I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.
https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q

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My guest this episode is Cindy Gallop, a former advertiser who has worked for brands such as Coca-Cola, Ray-Ban and Polaroid.
In 2009 she launched makelovenotporn.tv to make real world sex socially acceptable and shareable.
If you are dissatisfied with your marketing 9-5 job, or want to transform your business, this is the episode for you.
Listen in to learn how to “blue-sky” your dreams and take your work to the next level.
Topics covered:
The state of modern advertising
“Blue-sky” marketing exercises and changing your mindset
Humanizing big data and the importance of diversity
Rebalancing the power equation
How to productize your business
Thinking of your audience as your team
Identifying your values and finding your default throwaway descriptor
Resources mentioned:
Cindy Bot on Facebook
Cindy on Twitter
Cindy on Facebook
Cindy on LinkedIn
Make Love Not Porn on Twitter
[email protected]
[email protected]

***
→ Buy my book: book.stfo.io
→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q
→ Take my 60-second quiz: stfo.io/q
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo

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53 min
February 06, 2018 How to Blow Shit up and Make a Difference
My guest this episode is Cindy Gallop, a former advertiser who has worked for brands such as Coca-Cola, Ray-Ban and Polaroid. In 2009 she launched makelovenotporn.tv to make real world sex socially acceptable and shareable. If you are dissatisfied with your marketing 9-5 job, or want to transform your business, this is the episode for you. Listen in to learn how to “blue-sky” your dreams and take your work to the next level. Topics Discussed in this Episode: The state of modern advertising “Blue-sky” marketing exercises and changing your mindset Humanizing big data and the importance of diversity Rebalancing the power equation How to productize your business Thinking of your audience as your team Identifying your values and finding your default throwaway descriptor Resources: Cindy Bot on Facebook Cindy on Twitter Cindy on Facebook Cindy on LinkedIn Make Love Not Porn on Twitter [email protected] Everyone Hates Marketers Free guide from EveryoneHatesMarketers.com: How to stand out: 9 bullshit-free lessons from world-class tech marketers [email protected] “I like to blow shit up. I am the Michael Bay of business” - Cindy Gallop “We need to move our focus on making good marketing advertising to making marketing and advertising good.” - Cindy Gallop “Your audience, your consumers must be your team. And by that, I mean your team must be made up of the people to whom you are selling. And the people to whom you are selling are the whole of humanity.” - Cindy Gallop
0 min
January 30, 20183 Steps to Write Copy That Converts with Joanna Wiebe
I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).
I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.
https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q

***

Who is Joanna Wiebe?

Joanna Wiebe is the original conversion copywriter. She’s the co-founder of Copyhackers and Airstory.co, and she’s written for companies like Wistia, Buffer, Crazy Egg, Shopify, and more.If you’ve ever struggled to write copy for your landing page, you’ll want to learn from Joanna. Tune into our interview for her step-by-step guide to better customer research, more authentic writing, and increased conversions for your business.
What is Copy Hackers?

Copy Hackers is where startups and marketers go to learn how to write persuasive website and email copy. Joanna teaches all things copywriting, growth marketing, and how to run a profitable freelancing business.
Topics covered:

3 Steps to Writing Copy That Converts

Conversion copywriting is about moving somebody to take action. Your role is to convince someone to say yes to your offer—whether it’s buying your product, signing up for your email list, or clicking a link to read your latest blog post.
According to Joanna Wiebe, it’s all about getting inside people’s heads.The difference between writing persuasive copy and “meh” copy is how much you focus on your audience. You should be thinking about your audience the entire time you’re writing copy. It’s not about the words you would use to describe your product.What words does your audience use?
How do they talk about what you’re selling? Writing copy that converts means you find out how your prospects talk about their objections, their problems, and what they’re going through in life. You find those words and phrases in your research—and put them into a framework that’s designed to make people say yes.In this interview, Joanne walks you through all three steps in detail.
‍Step 1:

The best copywriting starts with research and discovery.In fact, this is the most significant part of the entire process. It’s simple. Start with customer interviews and zero in on the parts you hear that are interesting. What are the things that make you pause and take notice?When you’re really looking for messages and the order you want to put them in.If you can’t do one-on-one customer interviews, you can send out surveys or dig into a process Joanna calls review mining. The point is, you’re never starting from scratch when it comes to copy. You’re just organizing raw, voice-of-customer data.
Step 2:

How do you organize your messages on the page?In this step, Joanna shares the frameworks she uses to pull the copy together. Her favorite is PAS, or Problem, Solve, Agitate. This method opens with the problem that’s being solved—and agitates it so your reader really feels these pain points.If there’s no major pain point, you can turn the classic framework AIDA. It stands for Attention, Interest, Desire, and Action. You start organizing messages based on what will grab your reader’s attention.
Step 3:

The final step is editing. This is where you sweep through your messaging and edit it to prepare for AB testing. All you’re doing is taking the clunky voice-of-customer data and making sure it sounds smooth (but still sticky).In this interview, Joanna reveals her process called The Seven Sweeps. You’ll learn the 7-step framework for executing a fast-moving copy review, so you can edit quickly and confidently.
Resources mentioned:
Airstory.co
CopyHackers.com
Rev.com transcription
Backlinko
Scientific Advertising by Claude Hopkins
Tested Advertising Methods by John Caples
Joanna Wiebe on Twitter @copyhackers
[email protected]

***
→ Buy my book: book.stfo.io
→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q
→ Take my 60-second quiz: stfo.io/q
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo

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57 min
January 30, 2018 3 Steps to Write Copy That Converts with Joanna Wiebe
Today I’m talking to Joanna Wiebe, Co-Founder and Head of Growth for Airstory.co and the co-founder of CopyHackers.com. She is a master conversion copywriter who has worked with companies like Wistia, Buffer, Crazy Egg, Shopify, InVision and many more. If you’ve ever struggled to write copy for your landing page, Joanna is here to help you start writing and make sure people care about what you write. Listen in for a detailed step-by-step guide to better customer research, more authentic writing and increased conversions for your business. Topics Discussed in this Episode: Conversion copywriting versus fiction writing The three steps of good copy: research and discovery, organizing into a written framework, and editing The research and discovery phase: interviews, surveys, mining reviews Asking the right questions to know your customer Copywriting frameworks and how to use them How to edit your copy Joanna’s recommended resources and advice for aspiring marketers Resources: Airstory.co CopyHackers.com Rev.com transcription Backlinko Scientific Advertising by Claude Hopkins Tested Advertising Methods by John Caples Joanna Wiebe on Twitter @copyhackers Everyone Hates Marketers Free guide from EveryoneHatesMarketers.com: How to stand out: 9 bullshit-free lessons from world-class tech marketers [email protected]
0 min
January 23, 2018How to Send Emails with 83%+ Open Rates (Not a Clickbait)
I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).
I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.
https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q

***
Master copywriter and email marketer André Chaperon teaches us his system to send emails that people are actually interested in, gain their trust, and raise email open rates. You will learn how to improve your email marketing by segmenting people the right way, removing the wrong people from your list, and using autoresponders to send the right email at the right time.
Who is André Chaperon?

André Chaperon is a master copywriter and email marketer. He's the co-founder of Tiny Little Businesses, a company to help creators become better marketers. His most popular product to date is AutoResponder Madness (ARM).
What is AutoResponder Madness (ARM)?

AutoResponder Madness (ARM) is a course developed by André Chaperon. It teaches marketers to send better emails and build success email sequences that get more opens and clicks.
Topics covered:
What’s wrong with broadcast emails
Telling a story with email sequences to earn trust
Step-by-step instructions to build a successful email sequence
Segmenting your audience
André’s recommended email marketing software tools
Removing inactive users from your list
Storytelling and getting inspiration
André’s recommended resources and advice
Resources mentioned:
Tinylittlebusinesses.com
AutoResponder Madness
ConvertKit
‍Drip
Medium
‍Flipboard
Persuader by Lee Child, Storytelling Made Easy by Michael Hauge, Pines by Blake Crouch

***
→ Buy my book: book.stfo.io
→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q
→ Take my 60-second quiz: stfo.io/q
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo

🐔
54 min
January 23, 2018 How to Send Emails with 83%+ Open Rates (Not a Clickbait)
My guest this episode is master copywriter and email marketer André Chaperon. André will teach us his system to send emails that people are actually interested in, gain their trust, and raise email open rates. He has tips to improve your email marketing by segmenting people the right way, removing the wrong people from your list, and using autoresponders to send the right email at the right time. André owns Tinylittlebusinesses.com, and also has a course called AutoResponder Madness. Listen in to this value filled episode with practical ideas and tools you can use to become a better email marketer immediately. Topics Discussed in this Episode: What’s wrong with broadcast emails Telling a story with email sequences to earn trust Step-by-step instructions to build a successful email sequence Segmenting your audience André’s recommended email marketing software tools Removing inactive users from your list Storytelling and getting inspiration André’s recommended resources and advice Resources: Tinylittlebusinesses.com AutoResponder Madness ConvertKit, Drip Medium, Flipboard Persuader by Lee Child, Storytelling Made Easy by Michael Hauge, Pines by Blake Crouch Everyone Hates Marketers Free guide from EveryoneHatesMarketers.com: How to stand out: 9 bullshit-free lessons from world-class tech marketers
0 min
January 16, 2018Online Advertising Is Dead; Long Live Traditional Advertising?
I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).
I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.
https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q

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In this episode we are challenging the current model of online advertising and making a case for the traditional methods advertising.
Bob Hoffman is my guest, author of the popular blog The Ad Contrarian and has been named one of the most influential advertising bloggers by Business Insider.
He’s been the CEO of two independent agencies and has worked with major brands such as McDonalds, PepsiCo, Bank of America, Toyota, AT&T and many more.
Today he will explain why digital marketing is broken, what you need to know as a marketer today and why traditional marketing is not dead yet.
Topics covered:
Creating demand versus fulfilling demand
Measuring customer cost acquisition on and offline
Pitfalls of online advertising tech from ad blockers to ad fraud and data leakage
Creating a new model for online advertising and regulatory movements in the EU
The loss of healthy skepticism in digital advertising agencies
Ethical consideration when choosing clients
Bob’s advice to young marketers and his recommended resources

Resources mentioned:
The Ad Contrarian
The Battle Begins (10/17/17) by Bob Hoffman
BadMen: How Advertising Went From A Minor Annoyance To A Major Menace by Bob Hoffman
Marketers Are From Mars, Consumers Are From New Jersey by Bob Hoffman
101 Contrarian Ideas About Advertising by Bob Hoffman
Dave Trott’s Blog, Doc Searls Weblog, Rory Sutherland
Bob Hoffman’s Website

***
→ Buy my book: book.stfo.io
→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q
→ Take my 60-second quiz: stfo.io/q
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo

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52 min

About Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast

From the publisher's feed

The only marketing podcast for people sick of marketing bullsh*t—with zero fluff and 1M+ downloads—voted "#1 marketing podcast worth your time" by Ahrefs. Running strong for seven years and 250+ episodes covering evergreen topics: