Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).

I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.

https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q

***

Today I’m joined by my guest Nichole Elizabeth DeMeré, an esteemed SaaS consultant, customer service evangelist, writer and community moderator.

Her work has been featured in leading industry media such as Hubspot, Moz, CopyHackers, Forbes, Canva and more. Nichole is going to walk us through the four things you need to do before you can start marketing your startup or new business.

Founders tend to skip the basics of marketing foundations, and this crucial step can make or break your business.

Listen in for Nichole’s four most important pre-marketing initiatives that you need to know for your startup or to refresh the marketing of an existing business.

Topics covered:

• The importance of marketing foundations
• Growth hacking pitfalls
• Customer development work
• Resources to identify ideal customers
• Creating your first value proposition
• Filling success gaps
• Nichole’s recommended reading

Resources mentioned:

• How to Validate Your Business Idea in 3 Steps (The Right Way)
• NicholeElizabethDeMere.com
• Ideal Customer Profile Framework by Lincoln Murphy
• Strategyzer’s Value Proposition Design
• Useful Value Proposition Examples (and How to Create a Good One) by ConversionXL
• Women in Tech Spotlight: Shayla Price, Creatrix Tiara, Tiffany Mikell, Archana Madhavan
• Recommended Resources: Sixteenventures.com, ConversionXL, GetUplift, CopyHackers

***

→ Buy my book: book.stfo.io
→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q
→ Take my 60-second quiz: stfo.io/q
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo

🐔

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).

I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.

https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q

***

My guest today is Kai Davis, host of the Make Money Online and Get More Clients podcasts, and author of The Outreach Blueprint and Podcast Outreach.

In this episode Kai will teach you the importance to building relationships with people and the 7 steps to launching your first marketing outreach campaign.

Marketing outreach is one of the most important marketing skills today, so listen in to learn the best ways to approach it as well as Kai’s recommended resources and software tools.

Topics covered:

• Why outreach is so important as marketers
• Using you-focused outreach language
• The 7 steps to launch your first marketing outreach campaign
• Automation versus personalization
• Outreach sequences and successful follow-up campaigns
• Measuring a successful outreach response
• Kai’s recommended resources and software tools

Resources mentioned:

• Finding Social Media Influencers The No-BS Way in 7 Steps
• KaiDavis.com
• The Importance of Writing You Focused Emails by Kai Davis
• Email Finder at Hunter.io
• Reply.io, Bluetick and Drip email automated tools
• Pipedrive CRM software
• The Brain Audit by Sean D’Souza
• The Ultimate Sales Machine by Chet Holmes
• Influence: The Psychology of Persuasion by Robert Cialdini

***

→ Buy my book: book.stfo.io
→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q
→ Take my 60-second quiz: stfo.io/q
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo

🐔

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).

I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.

https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q

***

This episode is a special Facebook Live interview with Oli Gardner, international marketing speaker and Co-Founder of Unbounce landing page software.

Today we are talking about marketing bullshit and how to fight it together.

Oli shares his experiences growing Unbounce, how he measures marketing success and his advice to become a better marketer and drive more sales without compromising your values.

Topics covered:

• New Business idea challenge - $1000 and 6 months
• Misconceptions in conversion rate optimization and testing
• Avoiding dark and shady tactics
• How to become a more human-centric marketer
• Tracking cohorts and customer lifetime value
• Product marketing at Unbounce
• Oli’s advice to young marketers

Resources mentioned:

• Unbounce
• Unbounce Blog
• Noob Guide to Digital Marketing
• Learn Inbound
• Arduino

***

→ Buy my book: book.stfo.io
→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q
→ Take my 60-second quiz: stfo.io/q
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo

🐔

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).

I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.

https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q

***

What motivates human behavior?

My guest today is Susan Weinschenk, behavioral scientist, author, speaker, consultant, and mentor.

She is an expert in understanding, predicting and directing human behavior. Her books include How to Get People to Do Stuff, 100 Things Every Designer Needs to Know About People, 100 Things Every Presenter Needs to Know About People, and Neuro Web Design.

In this episode, we’re going to talk about what motivates people in this complex modern world, and how we can use behavioral science to become better marketers.

Susan will explain five drivers of human behavior backed by scientific studies and what you should know about them in order to get people to do what you want.

Topics covered:

• Unconscious mental processing and self-stories
• Value versus habit based decisions
• The 5 top drivers of human motivation
• The power of storytelling
• The need to belong and social ties
• Behavioral habits and instincts
• Ethics in behavioral science
• Susan’s recommended reading

Resources mentioned:

• How to Get People to Do Stuff, 100 Things Every Designer Needs to Know About People, 100 Things Every Presenter Needs to Know About People, 100 MORE Things Every Designer Needs to Know About People and Neuro Web Design by Susan Weinschenk
• Redirect by Timothy Wilson
• Sapiens by Yuval Harari
• Thinking, Fast and Slow by Daniel Kahneman
• The Power of Habit by Charles Duhigg

***

→ Buy my book: book.stfo.io
→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q
→ Take my 60-second quiz: stfo.io/q
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo

🐔

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).

I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.

https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q

***

This episode is all about website personalization: what it is, how it works, and how to get it started in your business today.

My guest to discuss this and and his new website personalization tool is Brennan Dunn of Double Your Freelancing and RightMessage.

Brennan explains the benefit of a personalized approach and shares specific ideas you can implement in any size business to get results.

Topics covered:

• The problems in broad messaging
• Personalizing your website to customer segments
• Mapping your funnel and tailoring opt-ins based on subscriber status
• Branded referrals and easy points to start website personalization
• Trigger links to identify customer pain points
• Tools to get started personalizing your website
• RightMessage technology
• Brennan’s recommended resources

Resources mentioned:

• RightMessage
• DoubleYourFreelancing.com
• The Ask Method by Ryan Levesque
• Optimizely, Visual Website Optimizer, ConvertFlow
• Don't Call Yourself A Programmer, And Other Career Advice by Patrick McKenzie
• Ultimate Sales Machine by Chet Holmes
• How to Compete With Big Brands Even With Very Few Resources

***

→ Buy my book: book.stfo.io
→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q
→ Take my 60-second quiz: stfo.io/q
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo

🐔

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).

I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.

https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q

***

How to calculate lead value?

My guest today is Keith Perhac, of DevelopYourMarketing.com and Segmetrics. Keith is a developer and marketer, and he is here to teach you how to calculate the value of your leads over the long-term.

Focusing on lead value over time will enable you to know what is working and generating revenue, and what is not. Listen in as Keith shares his step-by-step guide to tracking lead value and tailoring your marketing to the most valuable leads.

Topics covered:

• The importance of measuring long-term lead value
• Calculating lead value
• Tracking digital touch points
• Utilizing Segmetrics to measure lead value
• Facebook lead tracking limitations
• Tracking step-by-step guide: CRMs, UTM tags and mapping your customer journey
• Generating revenue reports
• Keith’s background and career in Japan
• Recommended reading and advice

Resources mentioned:

• DevelopYourMarketing.com
• Segmetrics
• 2017 Edelman Trust Barometer
• The War of Art by Steven Pressfield and George Guidall
• The Ultimate Sales Letter by Dan Kennedy
• Getting Everything You Can Out of All You’ve Got by Jay Abraham

***

→ Buy my book: book.stfo.io
→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q
→ Take my 60-second quiz: stfo.io/q
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo

🐔

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).

I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.

https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q

***

How to use Jobs to be done.

On today’s episode I’m joined by my guest Claire Suellentrop, a messaging and conversion expert at Loveyourcustomers.co.

Claire is also a published author and the former Director of Marketing for Calendly. In this episode she will introduce us to the “Jobs to be done” methodology that is replacing the old method of creating customer personas.

Listen in for a step-by-step practical guide on this method, why you should be using it, and how you can implement it in your business.

Topics covered:

• Claire’s role at Calendly and transition into consulting
• How to use jobs to be done to ready your customers' minds
• The “Jobs to be done” approach to marketing
• Identifying your power customers and making a profile
• Tips for interviewing customers and getting valuable insight
• Introducing new methods to your company successfully
• Case studies and recommended resources on the “Jobs to be done” methodology

Resources mentioned:

• Why the Jobs-to-be-Done Framework Creates Better Products: Alan Klement
• Websites that Convert: The fundamentals of writing compelling website copy by Claire Suellentrop
• Loveyourcustomers.co
• Claire’s talk from the Unbounce’s Call to Action Conference
• Rev.com and Speechpad.com - Transcription services
• Matt Hodges on Marketing the Job to be Done via Intercom
• When Coffee & Kale Compete by Alan Klement
• https://jtbd.info/ Blog by Alan Klement
• Bikeshedding in Marketing: 3 Keys to Being an Effective Marketer

***

→ Buy my book: book.stfo.io
→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q
→ Take my 60-second quiz: stfo.io/q
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo

🐔