Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).

I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.

https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q

***

My guest in this episode is Adam Greco, a web analytics expert who has worked for companies such as Omniture and Salesforce.

Most people are easily overwhelmed with data analytics and don’t know where to start. Many organizations also function in a vacuum with each department using their own data and not sharing their findings across the team.

As users we don’t want reports, we want insights to help make decisions. This episode we’re going to talk about how to turn that data into insights you can actually use, how to spot problems on your website and sales funnel, how to score your leads, and how to know what to focus on.

Adam is a prominent member of the web analytics community and he gives us a practical guide to analytics you can start implementing in your business or project right away.

Topics covered:

• The actual goal of web analytics
• The “there is no spoon” exercise: why do you need a website anyway?
• Looking for problems in an ecommerce funnel and convincing your managers to act
• Best segmentation methods to isolate a problem: score-based, organic vs. paid traffic
• User feedback beyond web analytics
• Testing, personalization and getting ROI out of web analytics
• Salesforce case study: ethics versus data
• Adam’s advice to young marketers: technology and programming languages to learn
• Adam’s recommended resources

Resources mentioned:

• Optimizely - testing tool
• #measure Slack
• Digital Analytics Association
• Adam Greco on LinkedIn
• Analytics Demystified
• [email protected]

***

→ Buy my book: book.stfo.io
→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q
→ Take my 60-second quiz: stfo.io/q
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo

🐔

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).

I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.

https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q

***

This week we have another special edition episode of Everyone Hates Marketers.

I am glad to share my future plans for the podcast including guests to be interviewed next and those already recorded that will be published soon.

We’re also going to talk about what will change going forward, what won’t, and upcoming topics you will hear about. I am working on improving some aspects of this project and continue to appreciate all the feedback I receive. Don’t forget to check out our last episode for a review of how we did in 2017.

Topics covered:

• Episode and interview objectives for 2018
• Improvements to be made to show notes, website, show format and audio quality
• Emphasis on guest diversity to bring out the best voices
• Thoughts on expanding the podcast to other formats
• Upcoming guests: André Chaperon, Joanna Wiebe, Noah Kagan, Rob Walling, Cindy Gallop, Adam Greco
• Topics to be discussed in the coming year, such as avoiding shady SEO and how to do digital PR

Resources mentioned:
None

***

→ Buy my book: book.stfo.io
→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q
→ Take my 60-second quiz: stfo.io/q
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo

🐔

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).

I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.

https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q

***

Today’s episode is a special edition of Everyone Hates Marketers where I will share behind the scenes knowledge such as the story behind the podcast, never before shared listener stats, and go through the main lessons I’ve learned since starting the show.

I’ll also make special mention to those who have reached out to me and given feedback to help improve the podcast along the way.

Topics covered:

• My career history and why I started this podcast
• Side projects and getting involved in transparency
• Launching the podcast
• Everyone Hates Marketers listener stats
• Mistakes and lessons learned in the last year
• The future of Everyone Hates Marketers
• Listener feedback and appreciation

Resources mentioned:

• Libsyn
• How Seth Godin Would Launch a New Business With $1,000 And 90 Days to Spare by Louis Grenier
• Podcast Motor

***

→ Buy my book: book.stfo.io
→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q
→ Take my 60-second quiz: stfo.io/q
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo

🐔

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).

I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.

https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q

***

This episode I’m talking to Dan McGaw, former Head of Marketing at Kissmetrics behavioral analytics solution company.

Dan is now the CMO of Effin Amazing, an analytics and growth consultancy company. Dan is an analytics expert and has consulted for companies such as Wistia, Contactually, CrowdRise, and many more.

If you are overwhelmed by the amount of data you need to track and don’t know where to start, then this episode is for you. Listen in as Dan walks us through a step-by-step actionable methodology on how to track the right metrics and KPIs for new and existing businesses.

Topics covered:

• Determining the metrics and tools useful to your company
• Key KPIs to rely on
• Building an analytics and integration specification guide
• Script planning and auditing
• Tips and resources for learning analytics
• Entreprenuership and starting a business
• Customer development and validation
• Recommended resources

Resources mentioned:

• Effin Amazing blog
• [email protected]
• Kissmetrics
• ‍Amplitude
• ‍Segment
• ‍Google Analytics
• ‍Mixpanel
• ‍Hotjar
• ‍Heap
• How to Integrate and Extract Insights from Analytics
• Udemy, CXL Institute
• The Lean Startup by Eric Ries,
• ‍SteveBlank.com
• ‍You have a business idea, but what’s next by Dan McGaw
• ‍Growth Hacker TV
• Effin Amazing Online UTM Tracking Code Builder
• InVision app
• Break Through the Noise in Marketing by Doing Less

***

→ Buy my book: book.stfo.io
→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q
→ Take my 60-second quiz: stfo.io/q
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo

🐔

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).

I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.

https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q

***

So you want to learn how to start a marketing agency? 

You dream of a new challenge. 

You’re ready to build a business and a team you look forward to working with each day.

I get it. I was in your shoes not too long ago. 

In 2015, I started my consulting business because I was fed up with bad marketing and all of the noise online. 

My goal was to build a no-BS approach to marketing, and I went all-in on it, even being fully transparent about our monthly profits.

Did it go perfectly? Not exactly. 

But I gained a lot from my experience, and I wanted to share some of the lessons I learned along the way to my podcast listeners.

For starters, most marketing agencies are BAD.

Can this be true?

Unfortunately, there are too many sleazy marketers out there. 

So I brought David Baker on the show to share his thoughts on why this is and to provide a strategy for how to start a remarkable marketing agency from scratch.

David Baker works with entrepreneurs to teach them how to make better business decisions and create firms that are scalable and sustainable.

We discussed:

• What exact steps to take before launching your agency
• How good agencies can stand out from their competitors
• Why you shouldn’t focus on serving local businesses
• Where to search when you’re looking for your first client
• How to get good clients to come to you
• And more

What follows is the 4-step approach David Baker would use to start a marketing agency from scratch (plus a bonus step at the end from yours truly).

Ready to learn how to start a marketing agency?

How to Start a Remarkable Marketing Agency From Scratch

Step 1: Identify a Viable Target Market

So why are most marketing agencies so bad? 

The truth is because they’re afraid to position themselves.

Agencies fear that positioning will limit their opportunity. 

They become trapped in thinking that if they specialize in the services they provide, they’re stuck in a box. 

They risk the chance to work on different projects.

Let me explain why this isn’t true.

When I started my consulting business, we focused on everything. 

We took on all kinds of companies and projects — from conversion optimization to lead generation and registration. 

After a while, we noticed that we worked better with specific business niches. 

We decided to take a risk and start narrowing our position to only work with these types of companies.  

Did it hurt our business?

While it closed a few doors for us, it opened a lot of doors too. 

I only took on clients that I enjoyed working with, instead of taking on projects I didn’t appreciate.

Looking back now, I realize that narrowing my focus was the best way to compete with bigger agencies.

According to David Baker, positioning is the first step to finding a viable target market. You want to specialize your agency in an area where there IS some competition, but not more than 200 worldwide.

Think of it this way.

If there are already agencies specializing in a narrow niche, you know the market is profitable and worth pursuing.

But keep in mind, we can work from anywhere (thanks to the internet). 

That’s why it’s important to look at the competition from a global marketplace. 

David recommends looking for at least 2,000-10,000 prospective clients around the world that need what you’re offering.

Limited competition + a small pool of prospective clients = your positioning.