Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).

I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.

https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q

***

My guest today is marketer Josh Fechter, formerly of Autopilot marketing automation tool, who has recently created his own agency Badass Marketers and Founders.

He is also an entrepreneur who has learned many lessons from his previous startup ventures.

I found Josh on his agency’s Facebook Group and was blown away by the amount of free information he shared, including google drive folders full of google docs with his tactics, strategies and thoughts.

If you are looking for new and innovative marketing ideas to test and grow your business, this episode is for you.

Topics covered:

• Growth marketing as founders
• Josh’s first failed business venture
• Adding value to people’s lives and the success gap
• Cold email and how Josh grew his facebook group using LinkedIn
• The ethics of social media automation
• Collaboration and Instagram engagement groups
• Using Quora for visibility and leads
• Writing good copy for Quora and Facebook ads

Resources mentioned:

• Autopilot
• Quora
• The Kingdom of God is Within You by Leo Tolstoy
• Badass Marketers and Founders
• Badass Marketers and Founders - Facebook Group

***

→ Buy my book: book.stfo.io
→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q
→ Take my 60-second quiz: stfo.io/q
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo

🐔

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).

I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.

https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q

***

My guest this episode is Sujan Patel, a brilliant marketer with many years of internet marketing experience who has strategized for Fortune 500 companies such as Salesforce, Mint, Intuit and more.

He is also an entrepreneur with his own marketing agency, Web Profits, and multiple Saas businesses such as Mailshake, Quuu and Pick.

Listen in to our discussion about content promotion, why it is the biggest point of failure for marketers today, and how you can do it better.

Topics covered:

• Tips for publishing written content frequently
• Preventing burnout while building a business
• Sujan’s work ethic and methodology
• Pros and cons of marketing automation tools
• Short-term and long-term content promotion strategies
• Sujan’s top marketing resources

Resources mentioned:

• SaaS Content Marketing: Why Education is a Powerful Approach
• Web Profits and Web Profits Blog
• Mailshake
• Right Inbox
• Voila Norbert
• Quuu
• Pick.co
• Ramp Ventures
• Content Marketing Institute
• Narrow
• Socedo
• Drift
• Hacking Growth by Sean Ellis and Morgan Brown
• GrowthHackers
• Inbound
• Good to Great by Jim Collins
• Never Eat Alone by Keith Ferrazzi and Tahl Raz
• SujanPatel.com
• Sujan Patel - Facebook
• How to Compete With Big Brands Even With Very Few Resources

***

→ Buy my book: book.stfo.io
→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q
→ Take my 60-second quiz: stfo.io/q
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo

🐔

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).

I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.

https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q

***

This week I’m talking to Justin Jackson, Canadian entrepreneur, speaker, Saas growth and marketing advisor, and author of Marketing for Developers and Jolt!.

This episode is a great listen for developers who aren’t marketers themselves but want to launch a product or service.

Justin will share his methodology for customer research, picking the right marketing, and ultimately creating a great product and tons of sales.

Topics covered:

• Product development as marketing
• Justin’s career background in a non-profit and late entry into the tech industry
• The need for better writing in marketing and on the internet
• Observing customers in their habitat
• Step-by-step advice for product development and iteration
• Identifying viable markets
• Tactical marketing tips and resources

Resources mentioned:

• Marketing for Developers
• JustinJackson.ca
• This is a web page. by Justin Jackson
• Product People Club
• MegaMaker Podcast
• Tiny Marketing Wins
• The coupon code is a slap in the face by Justin Jackson
• Medium, Hacker News, Nuzzel, Pocket - Content submission channels
• Jolt! by Justin Jackson
• Google Tag Manager, Segment, Mixpanel - Customer segmentation tools
• Influence: The Psychology of Persuasion by Robert Cialdini
• Rework by Jason Fried and David Heinemeier Hansson
• Anything You Want by Derek Sivers
• Break Through the Noise in Marketing by Doing Less

***

→ Buy my book: book.stfo.io
→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q
→ Take my 60-second quiz: stfo.io/q
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo

🐔

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).

I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.

https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q

***

My guest this episode is Philip Morgan, an expert consultant in positioning, and he is here to help you improve your company’s messaging step-by-step.

He specializes in positioning for tech companies and literally wrote the book on this topic, The Positioning Manual for Technical Firms.

Listen in as he explains positioning strategy and techniques useful for all digital marketers and shares his personal journey along the way.

Topics covered:

• Main symptoms of bad positioning
• Specific techniques to test the market and research a specialty
• Benefits of good positioning and resources for digital marketers
• Philip’s experience and journey from working in an agency to consulting

Resources mentioned:

• The Positioning Manual for Technical Firms
• Clutch.co
• No: The Only Negotiating System You Need for Work and Home by Jim Camp
• Seth Godin’s Blog
• Positioning Crash Course by Philip Morgan
• Philip Morgan Consulting
• 13 Positioning Principles From Hungry Hungry Hippos

***

→ Buy my book: book.stfo.io
→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q
→ Take my 60-second quiz: stfo.io/q
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo

🐔

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).

I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.

https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q

***

What would Seth Godin do if he had to launch a brand new business from scratch, anonymously, with only $1,000?

What are Seth Godin's marketing secrets?This week’s episode was a special challenge to my guest, the famous marketer, author and entrepreneur Seth Godin.

I asked him to come up with a business idea on the fly, and walk us through how he would launch an online business with $1,000 and market it to success within 3 months.

Join us as he shares his wisdom and marketing secrets to launching a successful business from the ground up.

Topics covered:

• Choosing a small niche target audience
• Creating and promoting valuable free content
• Building trust to generate leads and create profit
• Consumer culture and why everybody hates marketers
• Advice and resources for overwhelmed marketers

Resources mentioned: 

• Purple Cow by Seth Godin
• Permission Marketing by Seth Godin
• Kevin Kelley - kk.org
• The Cathedral and the Bazaar by Eric Raymond
• Penguin Magic
• Scientific Advertising by Claude Hopkins
• Ogilvy on Advertising by David Ogilvy
• The War of Art by Steven Pressfield
• The Art of Possibility by Rosamund and Benjamin Zander
• Daft Punk: 5 Marketing Lessons to Make Your Business Famous

***

→ Buy my book: book.stfo.io
→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q
→ Take my 60-second quiz: stfo.io/q
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo

🐔

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).

I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.

https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q

***

How can long-term marketing help you generate more profits than growth hacking?

Connor is the Head of Marketing for Phorest, salon software that helps salons grow their businesses.

On today’s episode he discusses his own experiences in marketing startups and SaaS businesses, and he shares some excellent resources.

Join us as we get into the the benefits of long-term marketing, specialization and how it can be applied to your business.

Topics covered:

• Dealing with ADHD as an adult
• Learning from bad marketing and past mistakes like using scammy email campaigns and working on a product you don’t believe in
• Long-term marketing instead of growth hacking
• Specialization and narrowing target market for startups
• Successful content and long-term marketing strategies
• Connor’s hiring practices
• Advice for future marketers and learning to say no

Resources mentioned:

• The Tao of Warren Buffett by Mary Buffett and David Clark
• Growth Hackers
• Hidden Champions by Hermann Simon
• Good Strategy, Bad Strategy by Richard Rumelt
• Good to Great by Jim Collins
• Stratechery  
• SaaStr
• Farnam Street
• Trust me I’m Lying by Ryan Holiday
• Nothing Ventured Blog from Phorest

***

→ Buy my book: book.stfo.io
→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q
→ Take my 60-second quiz: stfo.io/q
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo

🐔

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).

I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.

https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q

***

My guest today prefers emotions and marketing storytelling over growth hacking and optimization.

Michael Troiano is a Harvard Business School graduate and former Chief Marketing Officer of Actifio, a global enterprise data-as-a-service provider.

He is currently venture capitalist based in Boston at G20 Ventures, and has nearly 25 years of executive leadership experience, working with name brand companies such as PepsiCo, Jiffylube, Ragu and Hewlett-Packard.

Topics covered:

• Michael’s background and how he got involved in marketing
• Accountability and metrics that are actually meaningless
• Good storytelling as a foundation of marketing
• Actionable tips to improve your marketing storytelling strategy
• Advice for new marketers on getting started

Resources mentioned:

• Storytelling Marketing Strategy: Tell Your Business Story in 6 Steps
• Ogilvy on Advertising by David Ogilvy
• Born Standing Up by Steve Martin
• How Hard Can it Be? Podcast
• Michael Troiano Blog - Miketrap.com
• Bikeshedding in Marketing: 3 Keys to Being an Effective Marketer
• Hard to be Noticed? Simplify Your Marketing to Win Customers

***

→ Buy my book: book.stfo.io
→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q
→ Take my 60-second quiz: stfo.io/q
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo

🐔

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).

I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.

https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q

***

Today I’m talking to Dan Kaplan, a former magazine journalist turned product marketer who is now a marketing consultant with Exponents in Silicon Valley.

Dan is fighting for marketing to be great again, for the first time. He has seen many tech startups fail due to weak marketing foundations.

Listen in to our very interesting chat about what companies need to do instead in order to succeed.

Topics covered:

• Frustration with anti-marketing bias
• Changing careers from journalism to marketing
• Product development as marketing
• Weak marketing foundations in the tech world
• Actionable marketing advice and tools for SaaS startup

Resources mentioned:

• “Silicon Valley’s Self Fulfilling Prophecy Of Mediocre Marketing” by Dan Kaplan
• “232 Startup Failure Post-Mortems” by CB Insights
• “The Top 20 Reasons Startups Fail” by CB Insights
• Intercom, Mixpanel, Clearbit - Analytics tools  
• The Ask Method by Ryan Levesque
• Threadling.com & The Foundational Story Framework video

***

→ Buy my book: book.stfo.io
→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q
→ Take my 60-second quiz: stfo.io/q
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo

🐔

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).

I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.

https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q

***

Using lean marketing principles can help you to become a more productive digital marketer.

In this episode, I’m talking to Monica Georgieff, Marketing Director of Kanbanize, a lean management platform that combines principles of Lean and Kanban. It is like Trello on steroids with the addition of portfolio management, flow analytics, and automated business rules.

We discuss how to apply Kanban to marketing and make the entire process more lean and efficient. Monica shares highly practical steps to applying the principles, and she shares a mind-blowing marketing metric that most marketers aren’t using.

This is a fun and interesting episode that will help you take your marketing to the next level.

Topics covered:

• Bus drivers in Malta are professional race car drivers
• The effect of capitalism and startups in Bulgaria
• Creating value and a relationship that is positive
• Being mindful of your audience and targeting correctly
• Creating value in the digital media space based on data
• Structuring Kanban for marketing especially team communication
• Creating a more predictable flow of content planning
• Work in progress limits create efficiency
• Interlinking Kanban cards on different boards for enterprise situations
• Using data tracking to make sure resources aren’t wasted
• Kanbanize has tracking analytics for measuring process efficiency
• Using a Monte Carlo simulation to predict when tasks are completed

Resources mentioned:

• Kanbanize
• Hooked by Nir Eyal
• HubSpot Blog
• SEMRush
• Kanbanize Blog
• Kanbanize Twitter @KanbanizeInc
• Actionable Agile

***

→ Buy my book: book.stfo.io
→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q
→ Take my 60-second quiz: stfo.io/q
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo

🐔

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).

I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.

https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q

***

Helping to solve people's most painful problems is the marketer's job. In this episode, Dan Levy and I are describing how to to go about it using content marketing. Dan Levy is the Content Director of Unbounce, a software product that allows us to build landing pages fast with no coding required.

We are talking about content marketing and Dan’s love-hate relationship. We are also going to discuss the difference between copy and content and how to come up with content ideas that people will actually like.

This is a topic that I find very interesting.

Then we are going to go through a step by step run-through of how to come up with blog posts from start to finish. Dan also shares the best advice that he learned from his mentor.

Topics covered:

• Whether it’s better to be a content marketer or a sexual health director
• Dan has always been drawn to writing even in his early school days
• Dan’s father would engage dinner table discussion about current events
• His background gave Dan a wide variety of interests which drew him to writing
• Cynicism in content marketing and Dan’s love-hate relationship with content
• The democratization of content marketing through the Internet
• Content marketing as branded storytelling not copy
• Quality beats quantity when it comes to results
• Best practices always come down to testing and data
• Listen to what your customers say to build copy that converts
• Putting out content that is already out there is not contributing

Resources mentioned:

• 5 Content Marketing Promotion Tactics You Should Try Today
• Unbounce
• Call to Action Podcast
• Oli Gardner Unbounce Blog
• Google Analytics
• Kissmetrics
• Domo
• Contently Content Strategist Blog
• MEL Magazine by Dollar Shave Club

***

→ Buy my book: book.stfo.io
→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q
→ Take my 60-second quiz: stfo.io/q
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo

🐔