Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).

I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.

https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q

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Today I’m talking to David Darmanin, CEO of Hotjar, an all-in-one analytics and feedback tool for your website.

Hotjar is a six-product suite I personally use in my own business and recommend to others.

David’s background as an entrepreneur and conversion rate expert with a leading agency in the field gives him a lot to share with us on what works and what doesn’t. He believes that most marketing best practices are pure bull and that you should avoid them at all costs.

‍But more importantly, he's never afraid to say things as they are... You have been warned.

Listen in to our discussion and some great advice on how to improve your website and marketing.

Topics covered:

• David’s background and inspirations
• Finding his co-founders, launching and growing Hotjar
• Why trade secrets are overrated, and the value of spending time in the real world
• Avoiding ‘best practices’ and how small changes can change the face of your business for the worse
• The importance of developing empathy for your customer
• 3 best tactical ‘wins’ to improve conversion rates on your website
• David’s top book recommendations for marketing

Resources mentioned:

• A beginner's guide to usability testing - Hotjar
• Death by 'best practices': why they can kill your business
• Hotjar.com
• Strengths Finder by Tom Rath
• The 22 Immutable Laws of Marketing by Al Ries and Jack Trout
• Don't Make Me Think by Steve Krug
• Pratfall Effect in Marketing: Admit Your Flaws to Win Customers
• How to Influence Buying Decisions Without Being Shady
• How to Convince People to Buy (Without Being Pushy)

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→ Buy my book: book.stfo.io
→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q
→ Take my 60-second quiz: stfo.io/q
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo

🐔

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).

I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.

https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q

***

My guest today is Laura Roeder, CEO of MeetEdgar.com, a social media tool that helps you re-share older content your audience may have missed the first time. ‍

Laura is a former social media consultant who built her audience and knowledge to bootstrap and build the very successful MeetEdgar.com.

‍Listen to Laura’s advice on marketing approach, her recommended resources and simple strategies to be a better non-nonsense social media marketer.

EDIT: Laura's new software for coaches, Paperbell.

Topics covered:

• Laura’s background in a self-employed family and her sources of personal motivation
• MeetEdgar visitor and conversion rate metrics
• Product-market fit, evaluating and growing a business
• Why you should NEVER lie as a marketer
• Using competition to your advantage
• The absolute importance of marketing in consumer purchases
• Current “best practices” in social media that are completely false
• Using software to advance your marketing
• Specific tactics for social media ads
• Recommended resources for marketers

Resources mentioned:

• MeetEdgar.com
• Made to Stick: Why Some Ideas Survive and Others Die by Chip Heath
• Positioning: The Battle for Your Mind by Al Ries

***

→ Buy my book: book.stfo.io
→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q
→ Take my 60-second quiz: stfo.io/q
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo

🐔

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).

I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.

https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q

***

On today’s episode I’m talking to David Heinemeier Hansson, co-founder of Basecamp project management software and creator of Ruby on Rails.

He is well-known as a talented developer, but I also think he is one of the best no-bullshit digital marketing persons out there today.

He is a Denmark native and has learned from business practices in both Denmark and the US.Join us as David shares his path in business and his insights into the world of marketing.

Topics covered:

• David’s background growing up in Denmark and business differences with the US
• His sources of marketing and business inspiration
• Basecamp as a case study (numbers such as the amount of website visitors a month)
• Metrics overload versus hard-to-track marketing
• David’s main principles in marketing
• Best marketing books and concepts he’s come across
• Insights into the future of marketing

Resources mentioned:

• Basecamp.com
• David Heinemeier Hansson
• Meditations by Marcus Aurelius
• About Seneca, a Roman Stoic Philosopher
• The Intelligent Investor by Benjamin Graham
• Influence: The Psychology of Persuasion by Robert B. Cialdini
• Jobs-To-Be-Done Framework
• Blue Ocean Strategy by W. Chan Kim
• Signal v. Noise
• David’s Instagram - @dhh79
• Break Through the Noise in Marketing by Doing Less
• Is Blue Ocean Strategy Risky? Examples & Key Disadvantages

***

→ Buy my book: book.stfo.io
→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q
→ Take my 60-second quiz: stfo.io/q
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo

🐔