Recording from our Everything Marketplaces community workshop on paid ads. This workshop covered a "Paid Ads 101", followed by a deep dive into using Google Ads and Meta Ads for marketplaces.

Workshop recap post with deck, notes, & resources: https://community.everythingmarketplaces.com/c/marketing-growth/paid-ads-for-marketplaces-workshop-recap-post-with-recording-notes

Everything Marketplaces: ⁠https://www.everythingmarketplaces.com

The Everything Marketplaces podcast is an audio version of our group chats. This episode is with Deb Liu, who was recently the CEO of Ancestry and before that was at Facebook for 11+ years, where she led the launch of Facebook Marketplace. Prior to Facebook, Deb was also at PayPal and eBay, so she has some really incredible marketplace experience.

Deb on Twitter/X: https://www.x.com/debliu_

Deb on LinkedIn: https://www.linkedin.com/in/deborahliu

Deb’s newsletter: https://debliu.substack.com

Mike (Yoroomie) on Twitter/X: ⁠https://www.x.com/yoroomie⁠

Mike (Yoroomie) on LinkedIn: ⁠https://www.linkedin.com/in/yoroomie⁠

Everything Marketplaces:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠https://www.everythingmarketplaces.com⁠

The Everything Marketplaces podcast is an audio version of our group chats. This episode is with Andrew Parker, who’s the Founder & CEO of Papa. Papa is a marketplace that pairs older adults and families with companions (Papa Pals) for assistance and care. Papa is one of the fastest growing marketplaces in healthcare and they’ve also raised over $220M+ in capital from top investors like Y Combinator, Initialized Capital, and SoftBank.

Andrew on Twitter/X: https://www.x.com/aparkthelark

Andrew on LinkedIn: https://www.linkedin.com/in/andrew-parker-30904417

Papa: https://www.papa.com

Mike (Yoroomie) on Twitter/X: https://www.x.com/yoroomie

Mike (Yoroomie) on LinkedIn: https://www.linkedin.com/in/yoroomie

Everything Marketplaces:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ https://www.everythingmarketplaces.com⁠

The Everything Marketplaces podcast is an audio version of our group chats. This episode is with Jason Bornstein, who’s a Partner at Forerunner. Forerunner is a leading venture fund that's backed marketplaces like Faire, Wonder, Fora, and more. Jason is also Head of Research at Forerunner and behind their recent post "Our Source of Truth on Marketplaces".

Jason on Twitter/X: https://www.x.com/jasondbornstein

Jason on LinkedIn: https://www.linkedin.com/in/jason-bornstein

Forerunner: https://www.forerunnerventures.com

Mike (Yoroomie) on Twitter/X:⁠⁠https://www.x.com/yoroomie⁠⁠

Mike (Yoroomie) on LinkedIn:⁠⁠https://www.linkedin.com/in/yoroomie⁠⁠

Everything Marketplaces:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.everythingmarketplaces.com⁠

The Everything Marketplaces podcast is an audio version of our group chats. This episode is with Brendan Candon, who’s the Co-founder & CEO of SidelineSwap. SidelineSwap is the largest marketplace for buying & selling sports gear. They've been mentioned on a16z’s Marketplace 100 list as one of the fastest growing marketplaces and have also raised over $18M+ in capital from investors like 500 Startups, FJ Labs, and eBay Ventures.

Brendan on Twitter/X:https://www.x.com/brendancandon

Brendan on LinkedIn:https://www.linkedin.com/in/brendancandon

SidelineSwap:https://www.sidelineswap.com

Mike (Yoroomie) on Twitter/X:⁠https://www.x.com/yoroomie⁠

Mike (Yoroomie) on LinkedIn:⁠https://www.linkedin.com/in/yoroomie⁠

Everything Marketplaces:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.everythingmarketplaces.com⁠

The Everything Marketplaces podcast is an audio version of our group chats. This episode is with Matt Cooper, who’s the CEO of Skillshare. Skillshare is one of the largest marketplaces for online education & learning in creative categories like music, film, creative writing, and more. Prior to joining Skillshare as the CEO in 2017, Matt was the CEO of Visually, and before that was an early executive at Upwork.

Matt on LinkedIn: https://www.linkedin.com/in/cooperm

Matt’s profile on Skillshare: https://www.skillshare.com/en/user/matt-skillshare

Skillshare: https://www.skillshare.com

Mike (Yoroomie) on Twitter/X: https://www.x.com/yoroomie

Mike (Yoroomie) on LinkedIn: https://www.linkedin.com/in/yoroomie

Everything Marketplaces:⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.everythingmarketplaces.com⁠

The Everything Marketplaces podcast is an audio version of our group chats. This episode is with Neel Murthy, who's a Partner at Pioneer Fund. Neel was also previously a marketplace founder and started Swapbox in early 2013, then went on to lead growth at Goldbelly. While Neel was at Goldbelly, he helped them scale to become one of the largest food commerce marketplaces and raise over $130M in venture capital.

Neel on LinkedIn: ⁠https://www.linkedin.com/in/neelmurthy

Pioneer Fund: https://www.pioneerfund.vc

Mike (Yoroomie) on Twitter/X: ⁠⁠⁠⁠https://www.x.com/yoroomie⁠⁠

Mike (Yoroomie) on LinkedIn: ⁠⁠https://www.linkedin.com/in/yoroomie⁠⁠⁠⁠

Everything Marketplaces:⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.everythingmarketplaces.com⁠

The Everything Marketplaces podcast is an audio version of our group chats. This episode is with Amir Nathoo, who's the Co-founder of Outschool. Outschool is a leading online education marketplace that makes it easy for kids to access education & learning through virtual classes. Outschool has been listed on a16z's Marketplace 100 list as one of the fastest growing marketplaces the past few years and they've also raised over $190M+ in capital from top investors like Lightspeed Ventures and Union Square Ventures.

Amir on LinkedIn: https://www.linkedin.com/in/amirnathoo

Outschool: https://www.outschool.com

Mike (Yoroomie) on Twitter/X: ⁠⁠⁠https://www.x.com/yoroomie⁠

Mike (Yoroomie) on LinkedIn: ⁠https://www.linkedin.com/in/yoroomie⁠⁠⁠

Everything Marketplaces:⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.everythingmarketplaces.com⁠

The Everything Marketplaces podcast is an audio version of our group chats. This episode is with Ramesh Johari, who’s a Professor at Stanford University. Ramesh has also advised marketplaces like Airbnb, Uber, and Upwork. Ramesh is a leading mind when it comes to marketplaces, specifically with data science methods & practices.

Ramesh on Twitter/X: https://www.x.com/rameshjohari

Ramesh on LinkedIn: ⁠⁠https://www.linkedin.com/in/rameshjohari

Mike (Yoroomie) on Twitter/X: ⁠⁠https://www.x.com/yoroomie

Mike (Yoroomie) on LinkedIn: https://www.linkedin.com/in/yoroomie⁠⁠

Everything Marketplaces:⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.everythingmarketplaces.com⁠

Recording from our Everything Marketplaces workshop on building a marketplace MVP. This workshop covered how to leverage no & low code tools to build a marketplace MVP and was led by Connor Finlayson, who's the Founder of Unicorn Factory.

Workshop recap post with video recording, notes, & resources: https://community.everythingmarketplaces.com/c/nocode/building-a-marketplace-mvp-without-code-workshop-recap-post-with-recording-notes

Everything Marketplaces: https://www.everythingmarketplaces.com