Augmented reality is becoming a very real reality for marketers in every industry. So what do you need to know to successfully play in this space of “spatial storytelling,” as today’s guest likes to call it? Caspar Thykier, Co-Founder and CEO of Zappar, shares his tips and tricks, including how to create experiences worth remembering and what to keep in mind when incorporating AR into your strategy.

Tune in to learn:

• The different use cases for augmented reality (18:00)
• What are the limitations of AR and what questions should brands ask before implementing the technology? (25:30)
• Metrics that matter: How to measure the success of your AR campaign (27:00)
• AR vs VR, including an early look at the ZapBox (29:00)

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