This week, I talked with author/photographer/YouTuber/knitwear designer Veronika ‘Kika’ Lindberg about her fluid and inspiring journey to success online, and how she’s evolved her work along the way. Kika’s open-minded and playful approach is so inspiring to me, and I’ve found myself returning to this conversation in my mind so much since we recorded it.I hope you love hearing from her too!

Things we talk about in this episode:

* Getting started on Instagram, and how it has changed

* Growing a YouTube audience, and how to make video

* Why Kika doesn’t use Reels or YouTube shorts very much (and why this is ok!)

* Pivoting your focus and work, and letting your audience evolve with you

* Changing path, and dealing with disappointment when things don’t go as planned

* The loneliness and challenges of having to run a creative business by yourself

* Getting a publishing deal, and the process of writing and sharing knitting patterns

* The different revenue streams in Kika’s business

* Running a business while caring for a baby

* Establishing your expertise with your audience

* Going with the creative flow in business and in life

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Links for this episode:

* Kika’s Instagram, @Kutovakika

* Kika’s YouTube

* Kika’s website

* Kika’s Ravelry

* Knit This book

* Knits to Wear book

* My online classes

* My Instagram, @me_and_orla

* Substack page for this episode - come and leave a comment!

Thanks for listening!

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit meandorla.substack.com