You’ve put a lot of hard work into creating and curating items for the holiday season. Now it’s time to make sure buyers find them! Learn about best practices for query matching, conversion, and customer service—three key factors in optimizing for holiday shoppers. Then hear our critiques segment, where we offer feedback and tips for specific listings submitted by sellers in the Forums.

Listings critiqued in this episode:

• Green tea bergamot handmade soap: etsy.me/3yeTQTL
• Floral earrings: etsy.me/3Evso8j
• Blue and yellow clip on arch earrings: etsy.me/3SAP9LZ
• DIY capybara crochet kit: etsy.me/3fEBEwm

Resources mentioned in this episode:

• 7 Essential Types of Product Photos: etsy.me/3Cm4UAE
• Ultimate Guide to Product Photography: etsy.me/3SDkm0A
• 2022 Holiday Marketplace Insights trend report: etsy.me/3RNmlzg

Having a clear shipping strategy is essential to ensure the best experience possible for both buyers and sellers. Use this checklist to help get your shop in shape for fulfilling holiday orders with our favorite shipping tools and best practices.

Resources and recommendations mentioned in this Audio Article:

• Review your processing times: etsy.me/3CqO5ol
• Review your shipping profiles: etsy.me/3CqO5ol
• Purchase shippings labels on Etsy (Australia, Canada, UK, India, and US sellers): etsy.me/3SARvKO
• Strategies for Shipping Challenging Items: etsy.me/3SOFzpb
• Offer a free shipping guarantee (US sellers): etsy.me/3C4LuPB
• Developing an International Shipping Strategy: etsy.me/3Sxtt3j
• Offer shipping upgrades: etsy.me/3x9fckO
• Purchase USPS or Fedex shipping labels on Etsy: etsy.com/shipping
• How shipping insurance offerings vary by carrier: etsy.me/3RzqupY
• Learn about Etsy’s Purchase Protection program: etsy.me/3e0uCS2
• Explore discounts through our shipping partners: etsy.me/3SPNbqS

The holidays are a great opportunity to appeal to seasonal shoppers. Help your shop shine throughout the coming months with these marketing tools and techniques.

Resources and recommendations mentioned in this Audio Article:

• Tips for Creating Engaging Explore Videos Shoppers Will Love: etsy.me/3Sy5LnJ
• How to Market Your Business on TikTok: etsy.me/3fDOBXk
• Ultimate Guide to Social Media Marketing: etsy.me/3BO8YbD
• 2022 Holiday Marketplace Insights trend report: etsy.me/3RNmlzg
• Start your Etsy Ads campaign: etsy.me/3C2ymKJ
• Ultimate Guide to Advertising: etsy.me/3fFHUUo
• Create a coupon for your shop: etsy.me/3RxMRvO
• How to Use Etsy Updates to Help Bring Buyers Back: etsy.me/3BqNiDi
• Schedule a sale in your shop: etsy.me/3rpAdEL
• Etsy Insights Forums post: Getting the most out of Etsy Sales Events: etsy.me/3V0Z9zE

If buyers have a positive experience purchasing from your shop this holiday season, they're more likely to keep coming back long after the holiday season is over. Get tips for wowing shoppers with great customer service—and encouraging them to keep coming back for more.

Resources and recommendations mentioned in this Audio Article:

• Download the Etsy Seller app: etsy.com/sell-mobile
• How to Use Saved Replies in Messages: etsy.me/3BPX94O
• How to Add a Listing Video: etsy.me/3BPXoge
• How to Set Up Your Shop Policies: etsy.me/3SChVvp
• Update your shipping profiles: etsy.me/3x9fckO
• Turn on gift wrap in your shop: etsy.me/3LVXYO8
• Add or update your about section: etsy.me/3BPjFKT
• Ultimate Guide to Social Media Marketing: etsy.me/3BO8YbD
• How to Turn On Vacation Mode: etsy.me/3rbVXUb
• The Ultimate Guide to Holiday: etsy.me/3RqyvhA

No matter what you sell, our annual holiday trend report has you covered! Find out how to tap this season’s trends to reach more shoppers with these key insights based on industry forecasting and Etsy search data.

Resources mentioned in this Audio Article:

• Etsy Insights Forums post with info on search traffic timing for holiday occasions: etsy.me/3x8WTMD
• 2022 Fall Marketplace Insights trend report: etsy.me/3KXrnqG
• 2022 Holiday Marketplace Insights trend report: etsy.me/3RNmlzg
• The Ultimate Guide to Holiday: etsy.me/3RqyvhA

Each month, we highlight information on key shopping dates, upcoming seller events, and buyer trends. Listen to our guide for September to help prepare your shop for success.

Resources and recommendations mentioned in this Audio Article:

• Etsy Updates: etsy.me/3BqNiDi
• Seller email list: etsy.me/3x90tqe
• 2022 Holiday Marketplace Insights trend report: etsy.me/3RNmlzg
• 2022 Fall Marketplace Insights trend report: etsy.me/3KXrnqG
• Review your processing times: etsy.me/3x9fckO
• Shop EcoEnclose: bit.ly/3D7fsEM
• Sign up for Quickbooks: intuit.me/3Rxaaqm
• Submit your listing for a critique: etsy.me/3eoUirh
• The new Etsy Events space: etsy.me/3QIlZJq
• Etsy U: etsyu.etsy.com
• Etsy U workshops: etsy.me/3QIlZJq
• The Ultimate Guide to Holiday: etsy.me/3RqyvhA

From magical forest themes to posh pearlcore looks, find out what trends are rising to the top for the busy shopping season. We’ll be doing things a little differently from our usual trend episodes this time around: Etsy Trend Expert Dayna Isom Johnson and Community Education Manager Isabella Diaz will chat about key holiday trends and which categories and items are most relevant for each one. Then, in our trend critiques segment, they’ll give shop owners tips on how to incorporate the holiday trends into their work.

For more on 2022 holiday trends, check out our Marketplace Insights report: etsy.me/3dCt4ND

Here are links to the shops Dayna and Isabella critiqued in today’s episode, in chronological order:

• CoiledUpCreations: etsy.com/shop/coiledupcreations
• HerStoriedHome: etsy.com/shop/HerStoriedHome
• KlikKlakBlocks: etsy.com/shop/KlikKlakBlocks
• JewelGarage: etsy.com/shop/JewelGarage

This week, we tapped some experienced sellers to get their advice on how to prep for the busy shopping season ahead. Etsy U instructors are seasoned shop owners who work with the community to help other sellers find success on the platform. These sellers have learned a lot over the years, so tune in to get insightful suggestions and time-saving ideas to help you have your best holiday season yet.

• To learn more about Etsy Up, go to the event page: etsy.me/3CuAJrO
• To learn about other upcoming events, check out our events space: etsy.me/3QIlZJq
• To learn more about the Etsy U program, head to etsyu.etsy.com.

You all have done it again: You sent in so many beautiful stories about your unforgettable custom orders that we couldn’t wait any longer to share them with the world. On this week’s installment, hear about extra-special memorial gifts, connections that inspired new products, and niche requests that made a meaningful impact on both the buyer and seller.

If you’d like to share your own story about a memorable custom order, call 917-947-9704 and leave a message for us. Or you can record a voice memo on your phone and email it to [email protected]. Please keep your message under 60 seconds, and include your name and shop name at the start, like this: “I’m Isabella of Fido’s Flowers, and my most memorable custom order was...” Read more about this prompt over in the Forums: etsy.me/3InfTLI

Note: By sharing your memo with us, you agree to our terms at etsy.me/recordingshare

Heads up: This episode may make you laugh, cry, or both! You sent in your recordings about custom orders that made an impression on you, and we’re so glad you did. From strange coincidences and joyful celebrations to touching gestures of love and remembrance, Etsy sellers share stories about the custom requests they’ll never forget.

If you’d like to share your own story about a memorable custom order, call 917-947-9704 and leave a message for us. Or you can record a voice memo on your phone and email it to [email protected]. Please keep your message under 60 seconds, and include your name and shop name at the start, like this: “I’m Isabella of Fido’s Flowers, and my most memorable custom order was...” Read more about this prompt over in the Forums: etsy.me/3InfTLI

Note: By sharing your memo with us, you agree to our terms at etsy.me/recordingshare