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There's opportunity and potential in the EV market, but only if you seek to understand customers and adapt to their needs.

This episode of Auto Collabs features a conversation with John Foley, co-founder and President of Recharged. Positioned at the forefront of the used electric vehicle (EV) market, Recharged distinguishes itself by creating an Experience Center that goes beyond traditional sales tactics. The discussion delves into John's innovative approach to selling EVs, focusing on the challenges and triumphs of catering to a market predominantly comprised of first-time EV buyers.

John shares insights into the importance of exceeding customer curiosity, not just meeting it. By understanding the specific needs and lifestyles of their customers, Recharged ensures that every buyer is matched with the perfect EV for their life. This commitment to education and personalized service addresses a common concern among potential EV owners: the fear of the unknown.

0:00 Intro with Paul J Daly, Kyle Mountsier and Michael Cirillo

2:19 Recharged's mission to transform the electric vehicle buying experience.

4:44 90% of Recharged's customers are first-time EV buyers

6:31 Exceeding customer curiosity by deeply understanding their needs and ensuring they're matched with the right EV.

11:26 The challenges and opportunities in the used EV market

16:38 Expanding Recharged's influence

21:11 Reflections on the importance of curiosity in both sales and customer engagement

John Foley is the Co-Founder and President at recharged

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