Twenty years ago, Abraham Burickson and his collaborators asked a simple question: what if a work of art were designed for just one person? Instead of creating experiences for the masses, they spent months crafting deeply personal journeys for an audience of one. That experiment grew into a new way of thinking about design, participation, and transformation.

In this revisited episode, Dart and Abraham discuss what those lessons can teach us about management, why experience cannot be fully designed, and how organizations can become platforms for people to create meaning together.

Abraham Burickson is an author, speaker, and experience designer who has spent more than two decades exploring how designed experiences can transform people. He is the co-founder and Artistic Director of Odyssey Works and the author of Experience Design: A Participatory Manifesto.

In this episode, Dart and Abraham discuss:
- How to create a transformative experience for a single individual
- Can managers be experience designers?
- Why experience is not designable
- How to implement experience design at work
- Baking experiences within static products
- Designing for transformation
- Work as a shared experience
- The origin story and myths of organizations
- And other topics…

Abraham Burickson is an author, experience designer, and artist who has spent more than two decades exploring how design shapes human experience. He is the co-founder and Artistic Director of Odyssey Works, where he creates immersive performances for audiences of one, and co-directs the Experience Design Certificate Program. Trained in architecture at Cornell University, his work spans art, design, education, and consulting. He is the author of Experience Design: A Participatory Manifesto and co-author of Odyssey Works: Transformative Experiences for an Audience of One.

Resources mentioned:
Experience Design, by Abraham Burickson: https://www.amazon.com/Experience-Design-Participatory-Abraham-Burickson/dp/0300269471
Odyssey Works, by Abraham Burickson: https://www.amazon.com/Odyssey-Works-Transformative-Experiences-Audience/dp/1616895152
The Anatomy of Genres, by John Truby: https://www.amazon.com/Anatomy-Genres-Story-Forms-Explain/dp/0374539227

Connect with Abraham:
https://www.abrahamburickson.com/
https://www.owprograms.com/

Work with Dart:
Dart is the CEO and co-founder of the work design firm 11fold. Build work that makes employees feel alive, connected to their work, and focused on what’s most important to the business. Book a call at 11fold.com.