Experiential design is where the money is at on Airbnb

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In today's episode of Get Paid for Your Pad, I had the pleasure to talk to Heather Loduca & Erin Donnelly, the founders of Pink Wall Designs, straight out of Canada.

They are not only seasoned in interior design for short-term rentals and boutique hotels but also investors themselves, owning properties that stand as testaments to their expertise. The focus of our conversation revolved around the critical importance of interior design in the increasingly competitive Airbnb and short-term rental market. Design, as we explored, isn't just about aesthetics; it's crucial for marketing, creating memorable guest experiences, and ensuring your property stands out in a sea of options.

Erin and Heather shared insights on making properties Instagrammable, leveraging social media for direct bookings, and the significance of targeting your design to appeal to your ideal guest avatar. They emphasized the power of experiential design, suggesting features like selfie walls and thematic decor that resonate with your target audience and encourage social sharing. The conversation also delved into the strategic use of platforms like TikTok for market research and promotion, highlighting the platform's effectiveness in reaching potential guests quickly.

Moreover, Erin and Heather offered advice on collaborating with local businesses and influencers to enhance guest experiences and market your property more effectively. They underscored the importance of continually updating and refreshing your property's design to keep up with trends and guest expectations.

For those interested in learning more about their work or seeking their services, Aaron and Heather can be found on Instagram at @PinkWallDesigns and TikTok under the same handle. They also have a website, Pink Wall Designs, Inc., for further information and contact details.

This episode is a reminder that in the world of short-term rentals, creating an experience, not just a place to stay, is key to success. Designing with intention and focusing on the guest experience can set your property apart and ensure its success in the competitive market of 2024 and beyond.

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