Ceri speaks with Nick Ryan, an Emmy and BAFTA award-winning sound artist who has revolutionised how we experience sound. From his early days experimenting in his garden shed to creating interactive radio dramas and transforming public spaces with sound installations, Nick's journey is all about creative evolution. Nick talks to Ceri about confidence, collaboration, and the importance of asking for help. The conversation reveals how his personal experiences, including early loss and bullying, shaped his innovative approach to sound art and his understanding of human connection through audio experiences.

KEY TAKEAWAYS

·       Early experiences with materiality and experimentation, encouraged by his grandmother and science teacher, laid the foundation for Nick's creative approach to sound design

·       The transition from visual art to sound happened organically through fashion show soundtracks, leading to Nick’s pioneering work in interactive audio

·       Public realm sound art can transform spaces and experiences in ways that traditional urban planning doesn't consider

·       Confidence issues are universal among creatives - even those who appear most confident often struggle the most

·       The importance of asking for help and being vulnerable can lead to unexpected opportunities and support for all creatives.

·       Nick’s technical innovation in sound has created new ways of storytelling and audience engagement

·       Sound art is unique in that it's always a collaboration between the artist and the listener's internal experience

·       The value of working with supportive people and learning to recognise when a collaboration isn't the right fit!

BEST MOMENTS

"Everyone's got confidence issues and the people that don't seem to have confidence issues, with a few exceptions, are generally the people that have the most issue with confidence."

"No one ever says no if you ask for advice."

"If you're trying to make something for other people that's a recipe for disaster. It's just about being true to yourself."

"The atmosphere outside the listener is only one half and the other half is the atmosphere inside the listener."

"Don't work with people you don't like. Something else will come along.”

"As a sound artist, you can never author more than 50 percent of the experience."

EPISODE RESOURCES

Guest Links:

https://www.nickryanmusic.com/

https://www.instagram.com/nickryanmusic/

PODCAST HOST BIO

With over 30 years in the art world, Ceri has worked closely with leading artists and arts professionals, managed public and private galleries and charities, and curated more than 250 exhibitions and events. She sold artworks to major museums and private collectors and commissioned thousands of works across diverse media, from renowned artists such as John Akomfrah, Pipilotti Rist, Rafael Lozano-Hemmer and Vito Acconci. Now, she wants to share her extensive knowledge with you, so you can excel and achieve your goals.

****

Ceri Hand Coaching Membership: Group coaching, live art surgeries, exclusive masterclasses, portfolio reviews, weekly challenges. Access our library of content and resource hub anytime and enjoy special discounts within a vibrant community of peers and professionals. Ready to transform your art career? Join today! 

https://cerihand.com/membership/ 

****

Build Relationships The Easy Way
Our self-study video course, "Unlock Your Artworld Network,"  offers a straightforward 5-step framework to help you build valuable relationships effortlessly. Gain the tools and confidence you need to create new opportunities and thrive in the art world today.

https://cerihand.com/courses/unlock_your_artworld_network/

****

Book a Discovery Call Today 
To schedule a personalised 1-2-1 coaching session with Ceri or explore our group coaching options, simply email us at [email protected]

****

Discover Your Extraordinary Creativity 
Visit www.cerihand.com to learn how we can help you become an extraordinary creative.

Technology meets art as Ceri is joined by Mexican-Canadian media artist Rafael Lozano-Hemmer, whose works are in collections worldwide such as MoMA, Guggenheim, TATE, Reina Sofía, and Hirshhorn. He shares his journey from nightclub owner's son to internationally acclaimed artist and how it shaped his unique approach to creating participatory experiences. From transforming the US-Mexico border to making climate change audible through 481 speakers, Rafael gives his thoughts about managing ADHD, building a successful studio, and the delicate balance of working with major brands while maintaining artistic integrity.

KEY TAKEAWAYS

• Early exposure to nightclub culture and theatrical environments influenced Rafael's approach to creating participatory art installations that come alive only when people engage with them.
• The democratisation of technology has transformed media art from being institution dependent to being more accessible, leading to an explosion of digital creation worldwide.
• Managing ADHD has been both a challenge and an asset for Rafael; he credits his condition for helping him work under pressure and maintain the necessary denial to tackle seemingly impossible projects.
• The artist's studio operates like a theatrical production, with Rafael as director rather than a solitary creator, involving specialists from 10 different countries.
• Environmental consciousness has become central to his practice, including scientific collaboration to minimise the impact on migratory birds and transition to more sustainable technologies.
• Rafael uses three key filters for project selection: intellectual/philosophical interest, time investment required, and economics, maintaining about 20% of work as non-profit.
• The relationship between art and corporate sponsorship requires careful navigation to maintain artistic legitimacy while ensuring financial sustainability.
• Art institutions face a tension between meaningful engagement with digital art and the temptation to use technology merely for spectacle and attendance numbers.

BEST MOMENTS

 "My talent is more in getting teams together. And there is a name for this, it's like a theatrical director... there's still a vision, it's the director's vision, that is followed."

"Ultimately what I'm interested in art is in creating a good party, it is only when people come in that the party really begins, it really is dependent on participation."

"I got off of Ritalin so that I could continue a life of denial because it's the only way to lie to yourself that these things can actually be accomplished."

"I am not interested in growth. I want de-growth...I don't want to become a massive company, but what I do want is not to grow in personnel or space. I want to grow in time."

"The genius artist who did something and then out of this one idea created a career doesn't exist. It's the perseverance."

"You'll never be satisfied. You'll always think that the next artwork is better than anything you've done in the past."

EPISODE RESOURCES

@lozanohemmer

https://www.lozano-hemmer.com/

PODCAST HOST BIO

With over 30 years in the art world, Ceri has worked closely with leading artists and arts professionals, managed public and private galleries and charities, and curated more than 250 exhibitions and events. She sold artworks to major museums and private collectors and commissioned thousands of works across diverse media, from renowned artists such as John Akomfrah, Pipilotti Rist, Rafael Lozano-Hemmer and Vito Acconci. Now, she wants to share her extensive knowledge with you, so you can excel and achieve your goals.

****

Ceri Hand Coaching Membership: Group coaching, live art surgeries, exclusive masterclasses, portfolio reviews, weekly challenges. Access our library of content and resource hub anytime and enjoy special discounts within a vibrant community of peers and professionals. Ready to transform your art career? Join today! 

https://cerihand.com/membership/ 

****

Build Relationships The Easy Way
Our self-study video course, "Unlock Your Artworld Network,"  offers a straightforward 5-step framework to help you build valuable relationships effortlessly. Gain the tools and confidence you need to create new opportunities and thrive in the art world today.

https://cerihand.com/courses/unlock_your_artworld_network/

****

Book a Discovery Call Today 
To schedule a personalised 1-2-1 coaching session with Ceri or explore our group coaching options, simply email us at [email protected]

****

Discover Your Extraordinary Creativity 
Visit www.cerihand.com to learn how we can help you become an extraordinary creative.

Ceri is joined by Marine Tanguy, the pioneering founder of MTArt Agency. From managing a gallery at 21 to founding the art world's first talent agency at 25, Marine shares her journey of revolutionising how artists are represented and supported. Ceri and Marine talk about building resilience, visual literacy, and creating new opportunities for artists. Marine also opens up about overcoming personal challenges, including a public hate campaign while pregnant, and shares her innovative approach to artist representation.

KEY TAKEAWAYS

• Marine built MTArt Agency on a philosophical foundation first, establishing clear manifestos about the future relationship with the arts and the alignment of medium and concept before focusing on business applications
• At 25, Marine created a new business model in the art world by shifting focus from gallery spaces to a service based agency, enabling broader opportunities for artists beyond traditional art sales
• Marine's experience of managing a hate campaign while pregnant led her to find strength in ballet, demonstrating how physical practice can help manage the mental challenges of leadership
• Coming from a teaching family background, Marine approached her financial education systematically, surrounding herself with knowledgeable investors who could contribute expertise beyond just funding
• Marine's approach to talent spotting comes from genuine enthusiasm - she describes herself as someone who rushes back to the office excited to champion new artists she's discovered and thinks that much of the art world today is lacking this type of enthusiasm.
• As one of the first B Corp certified companies in the art world, Marine used this framework to create measurable accountability in an industry that traditionally lacks formal regulation.
• Despite managing 50 artists and over 300 projects, Marine maintains a "log in, log out" approach to social media.
• Marine's company has grown to a £35 million valuation by creating opportunities across multiple sectors from public art to brand partnerships, whilst many more traditional galleries are struggling in the current market.

BEST MOMENTS

"We are in the art world where being enthusiastic is something that's actually quite rare. It's seen as either quite young or naive or too keen to a degree. But I love my enthusiasm."

"The traditional way is really being challenged as we speak."

"I haven't studied finance, but I was aware it was something that therefore I was not knowledgeable in, so I made a point of becoming knowledgeable in it."

"I think realistically with talent, it's really a balance of hard work, ethics and research, but it's also a question of talent."

"You just know when an entrepreneur walk into a room versus someone that has put a deck together with a few clever facts versus someone that has really walked in and you know that they can deliver what they're saying."

"Making sure that they diversify, that they reach out as much to public art commissioners, to brands, to digital partners, like they really think outside the box."

"Ballet is also muting your brain for an hour and a half, which is really good for your anxiety."

EPISODE RESOURCES

Marine is represented by United Talent Agency for her writing and TV career.

Instagram: @marinetanguyart

PODCAST HOST BIO

With over 30 years in the art world, Ceri has worked closely with leading artists and arts professionals, managed public and private galleries and charities, and curated more than 250 exhibitions and events. She sold artworks to major museums and private collectors and commissioned thousands of works across diverse media, from renowned artists such as John Akomfrah, Pipilotti Rist, Rafael Lozano-Hemmer and Vito Acconci. Now, she wants to share her extensive knowledge with you, so you can excel and achieve your goals.

****

Ceri Hand Coaching Membership: Group coaching, live art surgeries, exclusive masterclasses, portfolio reviews, weekly challenges. Access our library of content and resource hub anytime and enjoy special discounts within a vibrant community of peers and professionals. Ready to transform your art career? Join today! 

https://cerihand.com/membership/ 

****

Build Relationships The Easy Way
Our self-study video course, "Unlock Your Artworld Network,"  offers a straightforward 5-step framework to help you build valuable relationships effortlessly. Gain the tools and confidence you need to create new opportunities and thrive in the art world today.

https://cerihand.com/courses/unlock_your_artworld_network/

****

Book a Discovery Call Today 
To schedule a personalised 1-2-1 coaching session with Ceri or explore our group coaching options, simply email us at [email protected]

****

Discover Your Extraordinary Creativity 
Visit www.cerihand.com to learn how we can help you become an extraordinary creative.

Ceri explores the world of digital art and creative leadership with Tom Higham, Creative Director and founder of Mediale. Tom shares his knowledge and experience, from film festivals to cutting-edge digital projects, and gives his thoughts on artist development, community engagement, and the challenges of running a creative organisation. Ceri and Tom also talk about personal health, leadership styles, and share their visions for the future of arts and technology.

KEY TAKEAWAYS

• Tom's career highlights the importance of networking and seizing opportunities in the arts, from volunteering to leadership roles.
• Effective creative leadership involves balancing artistic vision with practical considerations like funding, stakeholder management, and team dynamics.
• Community engagement in arts projects requires a genuine interest in people's stories and a collaborative approach between artists and local groups.
• The digital art sector is very international, presenting both opportunities and challenges for UK based organisations and artists.
• Successful arts organisations need to adapt their leadership and project approaches based on the specific context and scale of each initiative.
• Tom stresses the importance of clear communication and boundary setting in leadership, while maintaining flexibility and empathy to be successful.
• Personal health management, including addressing invisible disabilities is essential in sustainable creative leadership.
• The arts sector should critically examine the impact and sustainability of large scale cultural events versus ongoing, community focused initiatives and what they can alternatively offer.

BEST MOMENTS

 "I always found I would tend to let the work expand to fill the time I give it."

"Talking, communicating to different people outside of your inner sphere is quite a skill and there aren't that many people in the arts who do that well, I don't think."

"You have to build the trust to be able to take that risk, I think that's really important, but also to build that trust, you have to tell a compelling story."

"The hardest stuff about being an arts leader is probably, I'm imagining, similar to the hardest stuff about being a leader in the energy sector or in the retail sector. It's people."

"I think you've clearly done so well over your career is actually that trust and that deep love that you have for the artists and their idea, but then finding the language and the synergy, those kinds of moments of alignment with somebody else."

"Clarity is kindness, you know, and sometimes that means even if you're saying clearly, actually, no, that doesn't work for me, it actually helps people to understand and take action accordingly."

"I would suggest to artists that you have to figure out what you want to pursue and figure out how to talk about it."

EPISODE RESOURCES

Connect with Tom Higham:

For more information about his work with Mediale, visit mediale.org.uk or follow @mediale_uk on Instagram.

PODCAST HOST BIO

With over 30 years in the art world, Ceri has worked closely with leading artists and arts professionals, managed public and private galleries and charities, and curated more than 250 exhibitions and events. She sold artworks to major museums and private collectors and commissioned thousands of works across diverse media, from renowned artists such as John Akomfrah, Pipilotti Rist, Rafael Lozano-Hemmer and Vito Acconci. Now, she wants to share her extensive knowledge with you, so you can excel and achieve your goals.

****

Ceri Hand Coaching Membership: Group coaching, live art surgeries, exclusive masterclasses, portfolio reviews, weekly challenges. Access our library of content and resource hub anytime and enjoy special discounts within a vibrant community of peers and professionals. Ready to transform your art career? Join today! 

https://cerihand.com/membership/ 

****

Build Relationships The Easy Way
Our self-study video course, "Unlock Your Artworld Network,"  offers a straightforward 5-step framework to help you build valuable relationships effortlessly. Gain the tools and confidence you need to create new opportunities and thrive in the art world today.

https://cerihand.com/courses/unlock_your_artworld_network/

****

Book a Discovery Call Today 
To schedule a personalised 1-2-1 coaching session with Ceri or explore our group coaching options, simply email us at [email protected]

****

Discover Your Extraordinary Creativity 
Visit www.cerihand.com to learn how we can help you become an extraordinary creative.

Join Ceri as she interviews acclaimed artist Emma Talbot. From her childhood drawings to art installations, Emma shares her experiences of finding her authentic voice, transforming personal experiences into universal art, and creating without external validation.

KEY TAKEAWAYS

• Emma's early drawings were a form of escape and freedom during a challenging childhood, highlighting art's therapeutic potential and laying the groundwork for her artistic path.
• Art school and early career struggles masked Emma's authentic voice, which she only then discovered after experiencing profound personal loss.
• Abandoning the pressure to be an "artist" led to Emma's creative breakthrough.
• Witnessing her partner's death inspired Emma to explore consciousness and shared human experiences in her work.
• Navigating institutional collaborations and budget negotiations became crucial skills in creating Emma's ambitious projects.
• Managing multiple international exhibitions requires Emma to focus on the interconnectedness of her work and adopt a methodical approach.
• Embracing her true artistic identity and interests liberated Emma's creativity, making her work more enjoyable and authentic.

BEST MOMENTS

"Drawing is, can be, a kind of avoidance, it's like a space you can go into, where it's like everything else disappears, and you, you get to invent what you want."

"All we have is this period of time of consciousness and all we do is share the experience with one another."

"I don't feel uncertain about my work at all. Because I know what it's doing is just doing what it's doing."

"Finding joy is a choice. It sounds so corny to say it out loud, but it is, it is, and you can, and I find that I'm able to do that."

"Each person tailors the work to themselves. You know, the work has to be something that suits you."

"I think for me a big part of understanding my work was just accepting who I am."

"Emma's story is a powerful reminder that creativity is not only a tool for self expression, but also a way to process profound personal experiences

"Art is not just about what you make, but about the connections you foster with those who experience it."

EPISODE RESOURCES

Artist Links:

https://www.emmatalbot.org.uk

Instagram @talbot.emma

Gallery representation: 

Gallery Onrust, Amsterdam https://www.galerieonrust.nl/artists/emma-talbot

PODCAST HOST BIO

With over 30 years in the art world, Ceri has worked closely with leading artists and arts professionals, managed public and private galleries and charities, and curated more than 250 exhibitions and events. She sold artworks to major museums and private collectors and commissioned thousands of works across diverse media, from renowned artists such as John Akomfrah, Pipilotti Rist, Rafael Lozano-Hemmer and Vito Acconci. Now, she wants to share her extensive knowledge with you, so you can excel and achieve your goals.

****

Ceri Hand Coaching Membership: Group coaching, live art surgeries, exclusive masterclasses, portfolio reviews, weekly challenges. Access our library of content and resource hub anytime and enjoy special discounts within a vibrant community of peers and professionals. Subscribe before September 29 for just £5 per month for the first year! Flexible membership with monthly payments and no pressure to stay. Ready to transform your art career? Subscribe now! 

https://cerihand.com/subscribe/

****

Build Relationships The Easy Way
Our self-study video course, "Unlock Your Artworld Network,"  offers a straightforward 5-step framework to help you build valuable relationships effortlessly. Gain the tools and confidence you need to create new opportunities and thrive in the art world today.

https://cerihand.com/courses/unlock_your_artworld_network/

****

Book a Discovery Call Today
To schedule a personalised 1-2-1 session with Ceri or explore our group coaching options, simply email us at [email protected]

****

Discover Your Extraordinary Creativity
Visit www.cerihand.com to learn how we can help you become an extraordinary creative.

Ceri explores the dynamic creative journey of Connal Orton, a versatile talent who's traversed theatre, television, and psychological thrillers. Connal shares his knowledge and personal experiences of creative leadership, embracing risk, and finding joy in the process. From directing plays to executive producing hit TV shows and now crafting gripping novels, Connal's story is a masterclass in adaptability and creative evolution.

KEY TAKEAWAYS

• Embrace serendipity and be open to unexpected opportunities. Many of Connal's career-defining moments came from chance encounters and being willing to try new things.
• Creative leadership involves articulating the big picture while allowing team members the freedom to handle details, fostering a collaborative environment.
• Building a loyal audience is crucial. Try to focus on creating emotional connections rather than chasing numbers or trying to appeal to everyone.
• Feedback is essential, but timing is key, seek input at the right stages and from trusted sources to refine your work effectively.
• Authenticity in your creative voice and marketing approach can help you stand out and build a dedicated fan base.
• Playfulness and pushing boundaries can lead to innovative ideas; don't be afraid to be cheeky or irreverent in your work.
• Transitioning between creative fields can be advantageous, allowing you to apply skills and experiences in fresh ways.
• Surrounding yourself with talented people and fostering a supportive creative community can elevate your work and open new opportunities.

BEST MOMENTS

"I often think of the stuff on the wall as being like my sort of holiday photos, which is that they remind me a bit of my own kind of journey."

"I want to write something that I think lots of people are going to read and I want those people to find it and love it."

"Be your authentic self, if you're going to fail, fail on your own terms and at least believe in the stuff that you're making."

"You can't make comedy without enjoying yourself. It's like you don't know whether a joke's funny unless you're laughing at it or not."

"Your job very often is to articulate the big stages and let other people look after the detail."

"I think what I've kind of learned is...you can be really risqué with things if you do it in the right way and with real confidence."

EPISODE RESOURCES

@calebcroweauthor @connalo @inkubatorbooks
https://www.calebcrowe.com/

PODCAST HOST BIO

With over 30 years in the art world, Ceri has worked closely with leading artists and arts professionals, managed public and private galleries and charities, and curated more than 250 exhibitions and events. She sold artworks to major museums and private collectors and commissioned thousands of works across diverse media, from renowned artists such as John Akomfrah, Pipilotti Rist, Rafael Lozano-Hemmer and Vito Acconci. Now, she wants to share her extensive knowledge with you, so you can excel and achieve your goals.

****

Ceri Hand Coaching Membership: Group coaching, live art surgeries, exclusive masterclasses, portfolio reviews, weekly challenges. Access our library of content and resource hub anytime and enjoy special discounts within a vibrant community of peers and professionals. Subscribe before September 29 for just £5 per month for the first year! Flexible membership with monthly payments and no pressure to stay. Ready to transform your art career? Subscribe now! 

https://cerihand.com/subscribe/

****

Build Relationships The Easy Way
Our self-study video course, "Unlock Your Artworld Network,"  offers a straightforward 5-step framework to help you build valuable relationships effortlessly. Gain the tools and confidence you need to create new opportunities and thrive in the art world today.

https://cerihand.com/courses/unlock_your_artworld_network/

****

Book a Discovery Call Today 
To schedule a personalised 1-2-1 session with Ceri or explore our group coaching options, simply email us at [email protected]

****

Discover Your Extraordinary Creativity 
Visit www.cerihand.com to learn how we can help you become an extraordinary creative.

This special episode is an audio version of a talk Ceri gave the brilliant Working Class Creatives Database in collaboration with Second Act Gallery funded by Arts Council England. Ceri talks all about the pervasive issue of imposter syndrome among creative professionals. Drawing from her extensive experience in the arts, Ceri offers practical help and ideas to overcome self doubt and build creative confidence. From reframing negative thoughts to embracing your own unique perspective, Ceri gives proven advice to help artists and creatives thrive in their careers, tackling imposter syndrome head on.

KEY TAKEAWAYS

• Imposter syndrome is common among creatives, affecting even highly successful individuals. Recognising these feelings as normal is the first step to overcoming them.
• Separate feelings from facts. Feeling inadequate doesn't mean you are. Practice reframing negative thoughts with positive, empowering ones.
• Visualise your success and practice power poses to boost confidence. These techniques can reduce performance related stress and enhance self assurance.
• Focus on finding your tribe, 10 to 12 champions who genuinely appreciate your work can significantly boost your career and confidence.
• Embrace your unique perspective and creativity. Don't try to fit into spaces that don't align with your values or artistic vision.
• Prepare thoroughly for challenging situations, but also learn to improvise. Confidence is built through taking action and learning from experiences.
• Practice self compassion and celebrate your achievements, learn to acknowledge and reward yourself for your accomplishments.
• Surround yourself with supportive people who are excited by your talent and want you to succeed. Your wellbeing and confidence are paramount.

BEST MOMENTS

"The difference between those who experience imposter syndrome and those who don't is their mindset during triggering situations. They think different thoughts, which is encouraging because it means we can learn to think like a non-impostor."

"Perfectionism has its place. Caring deeply about your work is good. Strive for excellence when it matters most, but don't dwell on routine tasks and forgive yourself for mistakes."

"View this as a skill, not a sign of ineptness. The essence of 'fake it till you make it' is to act confidently, take risks, and let your behaviour build your confidence over time."

"Confidence is a process, not an end game. Sometimes you have to improvise."

"Every single one of you has got something important and useful and gorgeous to contribute in the art world and beyond in society. You are our thinkers, our makers, our see-ers."

"If you want more love, you have to give more love. It's really that simple. That goes with increasing your network, increasing your connections with people."

"Life is 50/50, right? None of us get out of here alive. So we go through good times, we go through bad times and success for me means that I can deliberately choose on purpose when I get to enjoy the moment."

"You deserve to be in the meeting, in the show, at the private view, and your contributions are important."

PODCAST HOST BIO

With over 30 years in the art world, Ceri has worked closely with leading artists and arts professionals, managed public and private galleries and charities, and curated more than 250 exhibitions and events. She sold artworks to major museums and private collectors and commissioned thousands of works across diverse media, from renowned artists such as John Akomfrah, Pipilotti Rist, Rafael Lozano-Hemmer and Vito Acconci. Now, she wants to share her extensive knowledge with you, so you can excel and achieve your goals.

In Partnership with Working-Class Creative Database and Second Act Gallery

The Working-Class Creatives Database (WCCD) CIC is a volunteer-led in-person and online community for working-class creatives in the UK. It was founded in 2021 to provide a platform for working-class creatives, to establish a strong community between working-class artists and tackle classism within the arts.

@workingclasscreativesdatabase https://www.workingclasscreativesdatabase.co.uk/

Funded by Arts Council England @acegrams

THE SECOND ACT is a young contemporary gallery with roots in the North of England and East London. 

@second_act_gallery https://www.secondactgallery.co.uk/ 

****

Ceri Hand Coaching Membership: Group coaching, live art surgeries, exclusive masterclasses, portfolio reviews, weekly challenges. Access our library of content and resource hub anytime and enjoy special discounts within a vibrant community of peers and professionals. Flexible membership with monthly payments and no pressure to stay. Ready to transform your art career? Subscribe now! 

https://cerihand.com/membership/

****

Build Relationships The Easy Way
Our self-study video course, "Unlock Your Artworld Network,"  offers a straightforward 5-step framework to help you build valuable relationships effortlessly. Gain the tools and confidence you need to create new opportunities and thrive in the art world today.

https://cerihand.com/courses/unlock_your_artworld_network/

****

Book a Discovery Call Today 
To schedule a personalised 1-2-1 session with Ceri or explore our group coaching options, simply email us at [email protected]

****

Discover Your Extraordinary Creativity 
Visit www.cerihand.com to learn how we can help you become an extraordinary creative.

Ceri speaks to Ana Maria Caballero, a Colombian-born literary artist who is breaking boundaries in the world of poetry. From selling a poem at Sotheby's to collaborating with AI, Ana Maria's journey reflects the power of persistence and innovation. She talks about balancing creativity with practicality, embracing collaboration, and reimagining classic literature for new generations, to inspire creatives across all disciplines.

KEY TAKEAWAYS

• Ana Maria balances creative growth with practicality, starting in finance before moving onto journalism and working for the Colombian vice president.
• Her experience in the press office built resilience and taught her the value of feedback, crucial for her development as a writer.
• She emphasises the importance of maintaining a beginner's mindset in creative practice and embracing the personal as a gateway to the universal.
• You have to be resilient as a creative, Ana submitted her work to 50 publishers before winning a poetry prize!
• She explores the translation of ideas across different mediums, from traditional poetry to digital art and AI collaborations.
• Ana Maria advocates for reimagining classic literature through technology to engage new generations beyond traditional educational methods.
• There are challenges and opportunities of being a pioneer in merging poetry with new media and blockchain technology. This can be seen as quite controversial in the creative world.
• Ana Maria emphasises the importance of honest self-expression in writing, using her work as a means of self-preservation and connection with readers.

BEST MOMENTS

"I'm very truthful. I really try to be honest. Thank you. And I let myself write the hard truth and let it be there and not delete it, not edit it."

"There is a difficulty sometimes as a writer to allow someone else to mess with your writing. And I have found that the best work that I've really put out there has been Much of it, beside an editor who understands, respects, but also, you know, is willing to cut what you've done."

"I wanted my work to have this pulse beyond the page, and I've really been able to find that by engaging with new media because the new media community is a vibrant, thriving community."

"I think that ripping apart attacks, playing with it, cutting and pasting and putting into stable diffusion, turning it into an artwork to really connect with one single text in a very meaningful way is so much more important than to read... You know, 10 books in a semester and write five paragraph essays on them."

"I submitted it probably 50 different places until it finally won a National Poetry Prize."

"I started writing this book when I was pregnant with my daughter who's turning nine next week actually. So it's been a long, long process."

"I really do see my work as a, as a means of self preservation. So it's like I save myself and regain my centre by writing them."

EPISODE RESOURCES

Ana María Caballero:

Twitter: @CaballeroAnaMa

Instagram: @anamariacaballero

Website: anamariacaballero.com

theVERSEverse (Digital Poetry Gallery):

Website: theVERSEverse

Poetry Society of America:

Website: Poetry Society of America

Ashmolean Museum:

Twitter: @AshmoleanMuseum

Instagram: @ashmoleanmuseum

Gazelli Art House:

Instagram: @gazelliarthouse

PODCAST HOST BIO

With over 30 years in the art world, Ceri has worked closely with leading artists and arts professionals, managed public and private galleries and charities, and curated more than 250 exhibitions and events. She sold artworks to major museums and private collectors and commissioned thousands of works across diverse media, from renowned artists such as John Akomfrah, Pipilotti Rist, Rafael Lozano-Hemmer and Vito Acconci. Now, she wants to share her extensive knowledge with you, so you can excel and achieve your goals.

****

Ceri Hand Coaching Membership: Group coaching, live art surgeries, exclusive masterclasses, portfolio reviews, weekly challenges. Access our library of content and resource hub anytime and enjoy special discounts within a vibrant community of peers and professionals. Subscribe before September 29 for just £5 per month for the first year! Flexible membership with monthly payments and no pressure to stay. Ready to transform your art career? Subscribe now! 

https://cerihand.com/subscribe/

****

Build Relationships The Easy Way
Our self-study video course, "Unlock Your Artworld Network,"  offers a straightforward 5-step framework to help you build valuable relationships effortlessly. Gain the tools and confidence you need to create new opportunities and thrive in the art world today.

https://cerihand.com/courses/unlock_your_artworld_network/

****

Book a Discovery Call Today 
To schedule a personalised 1-2-1 session with Ceri or explore our group coaching options, simply email us at [email protected]

****

Discover Your Extraordinary Creativity 
Visit www.cerihand.com to learn how we can help you become an extraordinary creative.

In this episode, Ceri talks about the art of connecting with art collectors. She breaks down the three main types of collectors, offers strategies for engaging each, and shares her knowledge on building genuine relationships in the art world. Ceri gives tips and examples as she decodes the complex world of art collecting, making it accessible and actionable for creatives at any stage of their career.

KEY TAKEAWAYS

• Understanding the three main types of art collectors: casual, serious, and institutional, is essential for tailoring your approach and marketing strategies.
• Casual collectors are driven by personal enjoyment and aesthetic pleasure, often seeking affordable pieces that resonate emotionally or complement their lifestyle.
• Serious collectors are connoisseurs who strategically build curated collections, often becoming influential figures in the art world and supporting artists' careers long-term.
• Institutional collectors, such as museums and corporations, acquire art aligned with their mission, often guided by specific policies and multiple stakeholders.
• Building relationships with all three types of collectors is possible but requires a strategic approach tailored to each group's unique motivations and preferences.
• Engaging storytelling and consistent online presence are more effective than cold pitching, fostering genuine connections and demonstrating the value of your work over time.
• Successful artists often maintain a presence in both high-end art markets and broader consumer markets, offering a range of works that cater to different collector types.
• Research and understand potential collectors' interests before reaching out, enabling more targeted and meaningful engagement that can lead to productive interactions and opportunities.

BEST MOMENTS

"Casual collectors are driven by a desire for personal enjoyment and aesthetic pleasure. They seek artworks that resonate with them on an emotional level, often drawn to pieces based on factors such as colour, materiality and scale."

"Serious collectors approach acquisitions with a strategic mindset. Often setting or following trends while conducting thorough research, they frequently consult with art advisors, curators, gallerists and museum directors to refine their choices."

"Institutional collectors purchases are typically guided by limited budgets, staff resources, curatorial decisions, long term value and alignment with their existing collection or institutional goals."

"Cold pitching often fails because it lacks the personal touch needed to build a meaningful connection. Engaging storytelling on social media and on your website allows potential collectors, institutions and art professionals to get to know you and your work over time, fostering genuine relationships."

"By sharing your journey, your inspirations and behind the scenes content, you create a narrative that resonates with an audience, making it more likely they'll remember you and engage with your work."

"Regularly updating your social media and website with engaging content helps keep your work in the public eye, increasing visibility and maintaining interest."

"Engaging storytelling and consistent content creation fosters long term relationships rather than short term gains. By investing in building a robust online presence, you establish a foundation for online connections of future opportunities."

EPISODE RESOURCES

PODCAST HOST BIO

With over 30 years in the art world, Ceri has worked closely with leading artists and arts professionals, managed public and private galleries and charities, and curated more than 250 exhibitions and events. She sold artworks to major museums and private collectors and commissioned thousands of works across diverse media, from renowned artists such as John Akomfrah, Pipilotti Rist, Rafael Lozano-Hemmer and Vito Acconci. Now, she wants to share her extensive knowledge with you, so you can excel and achieve your goals.

****

Ceri Hand Coaching Membership: Group coaching, live art surgeries, exclusive masterclasses, portfolio reviews, weekly challenges. Access our library of content and resource hub anytime and enjoy special discounts within a vibrant community of peers and professionals. Subscribe before September 29 for just £5 per month for the first year! Flexible membership with monthly payments and no pressure to stay. Ready to transform your art career? Subscribe now! 

https://cerihand.com/subscribe/

****

Build Relationships The Easy Way
Our self-study video course, "Unlock Your Artworld Network,"  offers a straightforward 5-step framework to help you build valuable relationships effortlessly. Gain the tools and confidence you need to create new opportunities and thrive in the art world today.

https://cerihand.com/courses/unlock_your_artworld_network/

****

Book a Discovery Call Today 
To schedule a personalised 1-2-1 session with Ceri or explore our group coaching options, simply email us at [email protected]

****

Discover Your Extraordinary Creativity 
Visit www.cerihand.com to learn how we can help you become an extraordinary creative.

Join Ceri as she explores the multifaceted factors that determine an artwork's value. From artist reputation to market dynamics, Ceri demystifies the art world's pricing mechanisms, offering invaluable knowledge for artists, collectors, and art enthusiasts alike.

If you'd like this episode in written form, subscribe to receive this week's Beat the Block for the full transcript: https://cerihand.com/subscribe/.

KEY TAKEAWAYS

• Artist reputation, biography, and CV significantly impact artwork value, with factors like education, exhibitions, and awards playing crucial roles.
• The artwork's intrinsic qualities, including subject matter, medium, scale, and quality of execution, contribute substantially to its price.
• Market dynamics, such as supply and demand, rarity, and the artwork's "freshness" in the market, influence valuation.
• Provenance, or the artwork's ownership history, can dramatically affect its value, especially if associated with notable collectors or institutions.
• The primary and secondary art markets operate differently, with artists benefiting directly only from primary market sales.
• An artwork's historical context and its creator's place in art history can significantly enhance its value.
• The time-related aspects of an artwork, including its age and the period of the artist's career it represents, impact its worth.
• Networking and championing by influential figures in the art world can boost an artist's career and the value of their work.

BEST MOMENTS

"Generally speaking, demand determines price. However, the art market is an economic model with more variables than just supply and demand."

"A market is developed for an artwork and artist if their contribution to the contemporary art world or creative community becomes recognised by curators, collectors, press, artists and writers."

"The truth is, we really do get there quicker together. Sharing knowledge, skills, contacts, resources, all help an artist's visibility with their peers."

"Bigger doesn't necessarily mean better when it comes to price, as not everybody wants to live with, ship or store large works of art."

"Collectors and curators are often introduced to new artists through the Artist Network."

"When a unique work is scarce, its desirability increases, leading to a higher price."

"Provenance is more than just a record of ownership. It's a critical component that affects an artwork's value, authenticity and significance."

PODCAST HOST BIO

With over 30 years in the art world, Ceri has worked closely with leading artists and arts professionals, managed public and private galleries and charities, and curated more than 250 exhibitions and events. She sold artworks to major museums and private collectors and commissioned thousands of works across diverse media, from renowned artists such as John Akomfrah, Pipilotti Rist, Rafael Lozano-Hemmer and Vito Acconci. Now, she wants to share her extensive knowledge with you, so you can excel and achieve your goals.

****

Ceri Hand Coaching Membership: Group coaching, live art surgeries, exclusive masterclasses, portfolio reviews, weekly challenges. Access our library of content and resource hub anytime and enjoy special discounts within a vibrant community of peers and professionals. Subscribe before September 29 for just £5 per month for the first year! Flexible membership with monthly payments and no pressure to stay. Ready to transform your art career? Subscribe now! 

https://cerihand.com/subscribe/

****

Build Relationships The Easy Way
Our self-study video course, "Unlock Your Artworld Network,"  offers a straightforward 5-step framework to help you build valuable relationships effortlessly. Gain the tools and confidence you need to create new opportunities and thrive in the art world today.

https://cerihand.com/courses/unlock_your_artworld_network/

****

Book a Discovery Call Today 
To schedule a personalised 1-2-1 session with Ceri or explore our group coaching options, simply email us at [email protected]

****

Discover Your Extraordinary Creativity 
Visit www.cerihand.com to learn how we can help you become an extraordinary creative.